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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan BladeGlider Concept shows its inner DeltaWing

Just like the DeltaWing and ZEOD RC racecars, it takes seeing the Nissan BladeGlider concept live to get a true appreciation for its design. But that doesn't mean it's any less weird. The wedge-shaped, three-seat concept car hit the stage today at the Tokyo Motor Show, and Nissan says the car is an "exploratory prototype" for a future production model.
The BladeGlider is defined by its design with front wheels that are just about three feet apart, while the rear has a more conventional track. Opening the scissor doors reveals a center driving position flanked by two passenger seats with a cockpit-inspired design. Although no power figures were revealed for the conceptual vehicle, Nissan does say that the BladeGlider is an all-electric vehicle with its battery pack mounted toward the rear of the car helping to provide a 30/70 weight distribution front to rear.
Check out our live images of the BladeGlider as well as the Nissan press release below.

'Gran Turismo' movie trailer: No surprises, but more cars onscreen is a good thing

More movies about cars and racing is always a good thing in our book. The first trailer for the "Gran Turismo" movie dropped today, and while it focuses a lot on the gaming backstory, it looks like there will be a decent amount of actual wheel-to-wheel action as well. The movie is, of course, based on the hugely popular PlayStation series of video games. Now in its seventh installation, it revolutionized the racing game world with its massive library of playable cars, digitization of real tracks, and sound effects recorded from actual exhaust notes. Unlike other recent video games that have been adapted into blockbuster movies or TV shows with actual depth, "Gran Turismo" the game doesn't have a plot.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The movie follows the real-life story of Jann Mardenborough, a British "Gran Turismo" player who in 2011 became the youngest winner of the Nissan GT Academy. The program funnels gamers into real driver's seats, and Mardenborough beat out 90,000 global contestants. He's gone on to compete in the 24 Hours of Le Mans, the British GT Championships, and Formula E.  In the trailer we see what is likely a heavily dramatized version of the events. Mardenborough (Archie Madekwe) faces skeptical parents, skeptical driving instructor Jack Salter (David Harbour of "Stranger Things''), and a skeptical rival who doesn't believe gamers can really race (Josha Stradowski). About the only one who does believe in him is Danny Moore (Orlando Bloom), a marketing exec based on GT Academy head honcho Darren Cox. An obligatory love story is also wedged in there.  Since the real GT Academy was sponsored by Nissan, when Mardenborough graduates to real cars we see plenty of R35 GT-Rs, a 370Z NISMO, and a Ligier-Nissan LMP racer. Mardenborough's rival's car is perfectly cast as a chrome gold-wrapped Lamborghini Huracan. Background cars include an Audi R8, Porsche 911, Ferrari 458, and more. Surprisingly, there's no new Nissan Z, even though it seems like it would be the perfect car to include in a movie like this. The trailer reveals almost entirely how Mardenborough will overcome the odds, not that the end would have taken a genius to guess. At the same time, motor racing is an inaccessible sport for the average consumer.