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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan to take over for Renault in Formula E

Formula E has generated a lot of news lately, even in the off-season, as major automakers continue to either join the series or express interest in participating. The inclusion of a number of European rivals makes the series particularly interesting. One thing missing from the lineup is a Japanese automaker. That will change, though, as Motorsport reports that Nissan will be taking over its Alliance partner Renault's spot on the starting grid. It's not confirmed when the switch will happen, but with the Renault e.dams Z.E. 17 (seen in testing above) already having been unveiled for next season, it's likely the switch will come in for the 2018/19 season when the series moves away from the practice of swapping cars mid-race. Renault has been a successful part of Formula E from the very beginning, providing (with partner Spark) the cars each team used in the first season, and scoring the series' first Team Championship in 2015, and then again in 2016 and 2017. Nissan, though, has the globally popular Leaf EV, and has been eyeing an entry into Formula E for some time now. Joining the series will not only boost the visibility of Nissan's electrification strategy, it will do the same for its Nismo arm as well (and, as we've already learned, there could be a Leaf Nismo offered in the future). The change would also free up resources for Renault to focus on its F1 efforts. As Motorsport also reports, Formula E CEO Alejandro Agag has said of the Japanese brands Nissan, Honda and Toyota, that "one of those three, maybe two, will end up" in the electric racing series, without elaborating further. Nissan isn't expected to confirm its Formula E entry soon, but it could happen at the Geneva Motor Show next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: MotorsportImage Credit: Formula E Green Motorsports Nissan Renault Green Culture Electric Racing Vehicles Formula E nismo fia formula e championship

Nissan to unveil next-gen Qashqai on Nov. 7

Never heard of the Nissan Qashqai? That's alright, because Nissan has a big crossover lineup, and this one is only sold overseas. But in the markets where it's available, it's been an unbridled success and the cash-cow its name suggests. It was introduced in 2007, and by the end of that year, Nissan had already sold 100,000 of them in Europe alone. By 2011 it had made a million of them, and to date has sold over two million worldwide. And now it's preparing to launch an all-new model to replace it.
Spied while undergoing development a few months ago, Nissan has now announced that it will reveal the new Qashqai on November 7th. But to keep us on our toes, the Japanese automaker has released this teaser image.
Cloaked and looking like something out of Tron, the new Qashqai promises to borrow heavily from the Resonance concept shown earlier this year in Detroit (a bit ironic since the Qashqai isn't sold here) and follow the lead of the new Rogue (or X-Trail as its known in markets where it shares showroom floorspace with the Qashqai).