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NA auto output to reach 11-year peak

According to Automotive News, automakers are expected to manufacture 16 million light vehicles in North America in 2013. That's up 500,000 units from last year and marks the largest number since 2002. The prediction comes courtesy of LMC Automotive and IHS Automotive, which point to the improving US economy as a bellwether for total production. LMC Automotive says North America will produce 16 million vehicles while IHS has a slightly more optimistic forecast of 16.1 million units. A total of seven automakers are slated to increase production on the continent this year. Nissan is set to see the largest jump at 20 percent over last year.
Volkswagen, meanwhile, is one of the only manufacturers predicted to scale back production. Analysts expect the German company's output to fall by 23 percent to 170,000 units, thanks in part to slow demand for the Volkswagen Passat and Jetta.

Nissan VP suggests next Z will offer multiple engines

Roel de Vries, the corporate vice president and global head of marketing and brand strategy for Nissan, told Australia's CarAdvice that as far as he's concerned, any engine in the 370Z "[needs] to deliver on what the car stands for and if the 370Z stands for real performance and real driving I think it doesn't need a V6 to do that." At first read, it could look like de Vries is softening us up for a next-generation Z that doesn't come with a V6, a move that would disappoint a lot of the coupe's fans. Or, what if de Vries was actually getting us ready for a Z with multiple engine options, instead of only a V6, in order to expand its global appeal? That appeared to be the gist of his comments, the exec saying that they couldn't sell a V6-engined Z in Europe, but even if they offer a four-cylinder there, the V6 could live on because, "why should we give it up?" With the coupe's current name a factor of the 3.7-liter displacement of it's V6, though, what is the future for a car with several engine options? Said de Vries, "We [will] definitely keep the Z name, but when we did 350 to 370 it was because of the capacity, but who says the next-generation doesn't have three engines and its not just called Z?" This kind of talk has been going on all year, the real question being how many engines will the car get and what's the endgame. At the beginning of the year, ex product chief Andy Palmer said the car codenamed Z35 would use a "downsized four-cylinder turbocharged engine." In August, Motor Trend reported that the next Z would offer "a mixture of smaller but powerful engines," including a hybrid, but that a V6 would remain the headliner. Two weeks later, MT said that Nissan wanted to transition customers from the naturally aspirated V6 to a turbocharged four-cylinder with the same power, eventually, but would begin with both on the menu. Parallel to that are Shiro Nakamura's out-loud musings about how to merge the next Z and the IDx concepts into "a more affordable, more approachable sports car." The answers, whatever they are, will be a big deal for the brand.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.