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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Renault-Nissan has sold 200,000 EVs, claims 58 percent global share

The all-electric Renault Zoe sold 10,000 units during its first year on sale and the French automaker has sold a total of about 51,500 EVs since starting sales of its four-vehicle EV lineup in 2011. Renault's collection also includes the Twizy two-seater, the Fluence sedan and the Kangoo van – just look at the awesome concepts from 2009 in the gallery above. Throw in the fact that the Nissan Leaf has sold around 150,000 around the world and some sales of the e-NV200 delivery van, and we get to a banner headline for the Renault-Nissan Alliance: the companies have sold over 200,000 EVs since the Leaf went at sale in the end of 2010. The Alliance announced it crossed the 100,000 EV sales mark in July 2013, so we can calculate that the two companies are selling roughly 6,250 EVs a month, with the Leaf making up the bulk of that figure (the car is averaging around 3,000 units a month in the US alone). Nissan says that Leaf has cumulatively sold around 67,000 Leafs in the US, 46,500 in Japan and 31,000 in Europe. The 6,250 sales per month is a rough estimate, since the Alliance says its sales are up 20 percent this year compared to last. Still, all told, Renault-Nissan claims it has 58 percent of the global market share for EVs, and its battery-powered vehicles have driven four billion kilometers (2.48-billion miles), which has prevented 450 million kilograms of CO2 from entering the atmosphere. Who wants to bet when the 300,000 threshold will be crossed? Renault-Nissan Alliance sells its 200,000th electric vehicle Renault-Nissan EVs have driven 4 billion kilometers and enjoy 58% of zero-emission global market share Nissan LEAF remains best-selling EV ever; Renault led in Europe last month Alliance launches monthly video series introducing electric vehicle owners from around the world sharing their personal stories with their zero-emission car PARIS/YOKOHAMA (Nov. 26, 2014)-The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars. Together, Renault and Nissan EVs have driven approximately 4 billion zero-emission kilometers – enough to circle the earth 100,000 times. Renault-Nissan's EVs represent 200 million liters of fuel saved – enough to fill about 80 Olympic-sized swimming pools. Alliance EVs also represent 450 million kg of CO2 that has not been emitted while driving.

Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.