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Nissan goes retro with Bathurst racing livery [w/video]

At the Bathurst 1000 next month, the #23 Nissan Altima V8 Supercar will wear this throwback red, white, and blue color scheme. And as you might have guessed, the team didn't pull it out of thin air. It's derived from the colors worn by the Skyline that Jim Richards drove in the 1990 Australian Touring Car Championship – the precursor of today's V8 Supercars series. In that historic season, four-time ATCC champ Richards won two rounds in the Skyline H31 GTS-R before switching to the newer R32 GT-R and winning one more. Those three checkered flags helped Richards score his third title, and the first of three that Nissan would go on to win in the series. Richards kept that H31 and still brings it to historic racing events with what he remembers as his favorite racing livery. If there's anything we love more than old racing liveries, it's when automakers and racing teams bring them back. Whether it's the Gulf livery sported by Aston Martin at Le Mans, the Martini stripes worn by Williams in F1, or the throwback liveries Toyota recently cooked up for the GT86 (aka Scion FR-S). Nissan's done some of its own retro racing liveries as well, like the one the GT-R LM Nismo wore recently, or this one done up Down Under. Watch and listen to Nissan's Michael Caruso talk to Richards about it in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan to celebrate 25 years since first Australian Touring Car championship title at 2015 Bathurst 1000 - #23 NISMO Nissan Altima V8 Supercar to race in colors of Jim Richards' 1990ATCC-winning Nissan Skyline HR31 at 2015 Bathurst 1000 on October 8 to 112015 MELBOURNE, Australia – Nissan will celebrate its first Australian Touring Car Championship (ATCC) title by running a spectacular retro livery on its #23 Nissan Altima V8 Supercar at this year's Bathurst 1000 at Mount Panorama from October 8 to 11 in Bathurst, Australia. The #23 NISMO Nissan Altima V8 of Michael Caruso and Dean Fiore will race in the same colors as the 1990 Nissan Skyline HR31, 25 years after Jim Richards used the Skyline to win the 1990 championship. Richards raced the Skyline in six of the eight rounds of the 1990 ATCC. Richards switched to the new Nissan GT-R R32 for the final two rounds of the1990 championship, but crucially, two of his three round wins that year were with the Skyline HR31.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

BMW, Nissan eye Formula E entry

BMW has been involved with the all-electric Formula E racing series since the beginning. It provides the safety car in the form of the eye-catching i8, with the i3 performing medical car duties. BMW's i division even sponsored the 2016 Berlin ePrix. Nissan has also been involved with Formula E – though more tangentially so – as its French partner Renault has provided the car each team used for the first season, and sponsors its own team as well (which won the Teams' Championship both seasons so far). Now that more automakers are joining the field (notably including Jaguar's return to open-wheel racing), BMW and Nissan are reportedly considering getting in the mix to try to win some races, too. Multiple sources tell Autosport that both automakers are looking into being on the grid as early as the 2016/2017 season. Since the series already has its ten teams confirmed for the third season, Nissan and BMW would have to join an existing team for the time being, which is what Autosport's sources are saying is being discussed. Nissan refers to its consideration as a "fact-finding" mission. BMW had said earlier that it wouldn't compete as long as mid-race car swaps were part of the practice. Formula E is looking to move toward a single car format as early as the 2018/2019 season, which could make BMW's direct involvement more palatable to the automaker. As for Nissan, it would have to garner approval from the Renault-Nissan Alliance to compete against its sister company in the same racing category. Either way, it's unlikely that either manufacturer would be able to provide powertrain technology should they join teams for the upcoming season. Still, both Nissan and BMW have made strong commitments to consumer electric vehicles. To be directly involved in the competition would not only be a great way to showcase their prowess in the world of electric motoring, it could also help to bring more attention to Formula E. Related Video: Related Gallery Jaguar Formula E News Source: Autosport via Inside EVsImage Credit: Formula E Green Motorsports BMW Nissan Green Automakers Electric Racing Vehicles Formula E electric racing