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Nissan Altima getting major refresh for 2016?

Nissan hasn't let the latest Altima languish since introducing the midsize sedan. In the last two model years, the company has improved the vehicle's infotainment system and slightly bumped the V6's fuel economy, among other tweaks. But the upcoming mid-cycle refresh may bring the most drastic changes yet, according to the company's product planning exec. Nissan styling boss Shiro Nakamura previously suggested that the refreshed Altima might take some design inspiration from the latest Murano and the Sports Sedan Concept. The move would give the midsize sedan a sportier look and presage an even more aggressive shape for the next-gen model. Nissan North America product planning boss Pierre Loing confirmed to Automotive News that some styling changes are on the way for the Altima for the 2016 refresh, and the sedan is getting updated tech, too. He even hinted that the model's already impressive 38-miles-per-gallon highway fuel economy may see a bump, as well. "We're going to do something significant for the Altima for the midcycle," said Loing to Automotive News. Although, the updates might not go as far as the updated 2015 Toyota Camry's roughly 2,000 new parts, he suggested. The decision to put so much work into the updated Altima comes partially from its position in the midsize market. While the sedan segment is losing ground to crossovers, it's still a big part of the industry, and the Altima is gaining steam. The Nissan's sales were up 4.7 percent to 335,644 units in 2014, according to Automotive News, compared to 388,374 for the Honda Accord and 428,606 for the Toyota Camry. News Source: Automotive News - sub. req.Image Credit: Nissan Design/Style Nissan Sedan refresh

Nissan will reduce its presence in Europe as part of turnaround plan

TOKYO — Nissan is planning to further reduce its presence in Europe and outsource the sales and manufacturing of its cars to alliance partner Renault, the daily Yomiuri newspaper reported on Friday. As part of its global turnaround plan, which is reversing a rapid expansion led by the ousted former chairman, Carlos Ghosn, Nissan will cut its distribution channels in thirty countries, mainly in East Europe. It is also planning to close its Avila plant in Spain and convert it into a warehouse, the report said. The report didn't provide details of the scale of the outsourcing. Calls to Nissan's public relations office went unanswered on Friday, a public holiday in Japan. The Japanese motor company is currently moving its operations away from Europe and shifting its focus to China, the United States, and Japan. Nissan, which expects to post a record operating loss of 340 billion yen ($3.25 billion) in the year to March 31, is cutting production capacity and model numbers by a fifth and aims to slash operating expenses by 300 billion yen over three years. The company's three-way alliance with Renault and Mitsubishi Motor was plunged into uncertainty in 2018, when Ghosn was arrested on financial misconduct charges, which he denies. He later fled Japan while being monitored by law enforcement and awaiting trial at his residence.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas: