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Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Carlos Ghosn returns as president of ACEA

The European Automobile Manufacturers' Association (abbreviated ACEA in French) is an industry group representing all the biggest automakers in Europe, representing their common interests on the world stage. And as such it needs a leader, figurehead and mouthpiece to serve as its president, and for the second time the association's board of directors has chosen Carlos Ghosn.
Now if you're recognizing Ghosn as the CEO of Nissan and wondering what that has to do with European cars, it's not because Nissan manufactures much in Europe. In fact, it only operates has a handful of locations in Europe: one in the UK, one in Barcelona and one in St Petersburg. But you'd be wise to recall that Ghosn also serves as CEO of Renault, one of the biggest players in European automobile manufacturing. He also sits on the boards at Russian automaker AvtoVAZ (of which Renault owns 25 percent) and of his native Brazil's Banco Itaú, not to mention the advisory councils of a handful of universities - two of them from his ancestral hometown of Beirut. He previously served as president of ACEA in 2009, and was re-elected to replace outgoing PSA chairman Philippe Varin.
Alongside Renault, ACEA membership includes BMW, Daimler, Fiat, Jaguar Land Rover, PSA Peugeot Citroën, Volkswagen and Volvo, along with the European divisions of Ford, General Motors, Hyundai and Toyota, as well as a handful of truck manufacturers.

2013 Nissan NV200 hauls itself into McCormick Place

Nissan has already announced that its NV200 will be New York City's Taxi of Tomorrow, but now small businesses can also take advantage of the compact commercial van when it goes on sale this April. Unveiled at the Chicago Auto Show, the Nissan NV200 bound for North America has been stretched by almost eight inches compared to the same van that has been on sale in other global markets since 2009. The 2013 Nissan NV200 will be built in Cuernavaca, Mexico and sold at select Nissan dealerships with a starting price of $19,990 (*excluding the $845 destination charge).
At that price, the NV200 costs thousands less than lead competitors like the Ford Transit Connect and the Ram C/V Tradesman, although it does deliver less cargo volume than both as well. Despite its longer body, the NV200's 122.7 cubic feet of volume comes in just under the 129.6 cu-ft for the Ford and well under the Ram's 155.5 cu-ft cargo capacity. The split rear doors and dual side sliding side doors will give plenty of access to the NV200's cargo area, however, and Nissan says the van is wide enough to accommodate a standard pallet.
The NV200 was designed as much to be a mobile office as it is a hauler, so Nissan made the cabin as such. The passenger seat back can fold down creating a flat space for a laptop, and the center console has been specifically designed for hanging file folders. The base NV200S includes power windows, a two-speaker AM/FM/CD audio system and a 12-volt power outlet, while the NV200 SV (starting at $20,980) adds features such as cruise control, six floor-mounted cargo tie downs, power mirrors and door locks and remote keyless entry. Options include the $950 Technology Package (available on SV only and adds navigation, backup camera and satellite radio), $250 for Bluetooth and $190 for glass added to the rear cargo doors.