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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan beats 2Q expectations with $1.3b profit

Nissan reported its Q1 financial results through the April-June period, and Bloomberg reports that the Japanese automaker beat analyst expectations. The outlet averaged income estimates provided by 11 analysts to come up with a figure of 130.2 billion yen ($1.3 billion), while Reuters' analyst survey returned a estimate of 163 billion yen ($1.6 billion) in operating profit. Nissan easily beat them both with 152.8 billion in net income and 193.7 billion in operating profit. That profit number is up from 122.6 billion yen in the same quarter last year. The surge comes from increased US sales. June sales grew 13 percent, helping propel a 4.5-percent increase for the year so far and the best first-half calendar-year sales Nissan has had in ten years. Higher incentives have helped, as well as superheated Nissan Rogue sales; the crossover moved 99,302 units through the first six months of 2014, this year that number is 135,397, and observers expect its popularity to continue. In contrast to other automakers struggling with the slowdown in China, Nissan isn't doing so badly there. Growth rose by 5.7 percent in the first half of this year, a number that would have been larger but for depressed commercial vehicle sales because of the economy's slowdown. Nissan is sticking with its original targets, sure that government intervention and new models will hold the markets steady enough. The press release below has more information on the numbers. Nissan reports net income of $1.3 billion for first quarter of FY2015 Results for three months to June 30, 2015 (TSE report basis – China JV equity basis)* Acct - Q1 - Y-O-Y Net revenue - JPY2.90 trillion ($23.9 billion/ˆ21.6 billion) - +17.6% Operating profit - JPY193.7 billion ($1.6 billion/ˆ1.4 billion) - +58.0% Ordinary profit - JPY215.9 billion ($1.8 billion/ˆ1.6 billion) - +45.2% Net income** - JPY152.8 billion ($1.3 billion/ˆ1.1 billion) - +36.3% Based on average foreign exchange rates of JPY 121.4/USD and JPY 134.2/EUR YOKOHAMA, Japan , Jul. 29, 2015 – Nissan Motor Co., Ltd. today announced fiscal year first quarter financial results for the three months ending June 30, 2015. The company reported net revenue of $23.9 billion (2.90 trillion yen), an increase of 17.6% versus 2.47 trillion yen a year ago. Operating profit was $1.6 billion (193.7 billion yen), up from 122.6 billion yen, a 58.0% increase. Net income was $1.3 billion (152.8 billion yen), an increase of 36.3% versus 112.1 billion yen in the prior year.

Nissan New Micra headed for Canadian showroom after Montreal reveal?

Fresh off news that Mitsubishi is bringing a sedan version of its Mirage, called the G4, to this month's Montreal Auto Show, we now believe that another small car will be debuting for our small-car-loving friends to the north. Word is that Nissan will be bringing its compact New Micra to the Canadian show, as well. Slotting in just below the Versa Note hatchback in terms of both size and price, the Montreal debut should be followed up with an on-sale date in short order.
We've been hearing rumors that the New Micra would end up in Canadian dealerships for some time. At every turn, however, we've also heard that the Franco-Japanese hatch is not intended for sale in the US, and nothing in this latest report from Autos.ca would seem to indicate otherwise. As Autoblog sources are quick to point out, Nissan already has one of the least-expensive offerings in the US, the $11,990 Versa Sedan, and the Japanese automaker just doesn't see room underneath it for another model. Sorry, Yank.