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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Best gas mileage cars

If you're looking for the cars with the best gas mileage, your best bets are hybrids and EVs, and with the latter, then it's a case of energy efficiency considering the lack of gasoline. But maybe you don't like the idea of an electrified vehicle. Maybe you're concerned about more complicated powertrains or new technologies. Maybe you're put off by the extra up-front cost of those vehicles. So what's the best way to get good fuel economy, without batteries? Well, we've pulled together the 10 most fuel-efficient cars that only run on gasoline. Best Gas Mileage Cars for 2024: 2021 Mitsubishi Mirage and Mirage G4 View 27 Photos Mitsubishi Mirage: 39 mpg combined When you can't be electrified, you need to achieve high efficiency with other strategies. In the case of the Mitsubishi Mirage, those come from low weight (just 2,084 pounds) and low power (just 78 horsepower). That's how the Mirage manages to top the list at 39 mpg combined. In the city it gets 36 mpg, and on the highway it manages 43, both of which are tops in this list, too. That just applies to the hatchback, though. The sedan would technically be second on the list with 37 mpg combined, but we're generally lumping together body styles. The other big draw of the Mirage is that it's incredibly cheap and has a long warranty. The base hatchback starts at $18,110 with destination, making it one of the cheapest cars on the road. And it has a 10-year/100,000-mile powertrain warranty. So if you're looking for maximum frugality above literally all else, it's hard to top the Mirage. Honda Civic: 36 mpg combined While the Mirage wins technically, it makes many compromises to achieve its price and fuel economy. The rest of the list provides far better balancing of economy with being quality modern automobiles. And coming in second is the Honda Civic sedan (pictured at the top of this article) in EX trim with the turbocharged 1.5-liter four-cylinder and CVT. This variant manages 33 mpg in the city, 42 on the highway and 36 combined. Going to the Touring trim drops fuel economy to 34 combined, and the 2.0-liter non-turbo engine gets between 33 and 35. The most efficient hatchback gets 35 mpg combined. The hatch is even available with a manual transmission, but it's also the least efficient (31 mpg). Then there's the Si and Type R, but with much more power and handling upgrades, they're basically different models. Regardless, almost every version of the Civic is quite frugal.

DC fast charging not as damaging to EV batteries as expected

As convenient as DC fast charging is, there have been lots of warnings that repeated dumping of so many electrons into an electric vehicle's battery pack in such a short time would reduce the battery's life. While everyone agrees that DC fast charging does have some effect on battery life, it may not be as bad as previously expected. Over on SimanaitisSays, Dennis Simanaitis, writes about a recent presentation by Matt Shirk of the Idaho National Laboratory (INL) called DC Fast, Wireless, And Conductive Charging Evaluation Projects (PDF) that describes an ongoing test of four 2012 Nissan Leaf EVs that are being charged in two pairs of two. One pair only recharges from 50-kW DC fast chargers, which the other two sip from 3.3-kW Level 2 chargers exclusively. Otherwise, the cars are operated pretty much the same: climate is automatically set to 72 degrees, are driven on public roads around Phoenix, AZ and have the same set of dedicated drivers is rotated through the four cars. "Degradation depends more on the miles traveled than on the nature of recharging." What's most interesting are the charts on page seven of Shirk's presentation (click the image above to enlarge), which show the energy capacity of each of the four vehicles. When they were new, the four batteries were each tested to measure their energy capacity and given a 0 capacity loss baseline. They were then tested at 10,000, 20,000, 30,000 and 40,000 miles, and at each point, the DC-only EVs had roughly the same amount of battery loss as the Level 2 test subjects. The DC cars did lose a bit more at each test, but only around a 25-percent overall loss after 40k, compared to 23 percent for the Level 2 cars. Simanaitis' takeaway is that, "INL data suggest that the amount of degradation depends more on the miles traveled than on the nature of recharging." The tests are part of the INLs' Advanced Vehicle Testing Activity work and a final report is forthcoming. These initial numbers from IPL do mesh with other research into DC fast charging, though. Mitsubishi said daily fast charging wouldn't really hurt the battery in the i-MiEV and MIT tests of a Fisker Karma battery showed just 10-percent loss over 1,500 rapid charge-discharge cycles.