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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

NYC Taxi of Tomorrow ruled legal by appeals court

The streets of New York City might be filling up with a lot more Nissans in the next few years. A New York appeals court ruled that the city's mandate to replace old taxis with a fleet entirely made up of the Nissan NV200 Taxi of Tomorrow was legal. The decision overturned a previous ruling that decided The Big Apple couldn't force cabbies to all purchase the same vehicle.
Justice David B. Saxe wrote the court's opinion saying the Taxi of Tomorrow is a "legally appropriate response to the agency's statutory obligation to produce a 21st-century taxicab consistent with the broad interests and perspectives that the agency is charged with protecting," according to Bloomberg. The Greater New York Taxi Association, the plaintiff in the case, could still possibly attempt a second appeal.
Nissan originally won the 10-year contract estimated to be worth about $1 billion in 2011, beating out Ford and a Turkish company. Under the Taxi of Tomorrow plan, all New York cabbies would have to switch to the NV200 within three of five years of the van going into service, and it would replace the 16 vehicles previously authorized as taxis. In 2013, the mandate received multiple challenges though, including an attempted ban by cab drivers because the replacement wasn't a hybrid. In a separate case, state Supreme Court judge Schlomo Hagler decided that there was nothing in the city charter that forced a taxi driver to choose a specific vehicle. This was the case that was just overturned. In the meantime, the automaker has been selling the NV200 to New York cabbies at prices around $29,700.

Nissan and NASA team up on autonomous zero-emissions test fleet

Nissan and NASA have announced a collaboration on autonomous vehicles that, if we're honest, makes more sense to us than Infiniti partnering with Red Bull. The two are commencing a five-year R&D program to explore autonomous drive systems, human-machine interfaces, network-enabled applications, and software analysis and verification. What's more: the test fleet will be zero emissions and rolling around NASA's Ames Research Center by the end of this year. We will assume that means autonomous Leafs, but Nissan could be working on a new vehicle for the purpose. Nissan CEO Carlos Ghosn said the company will begin offering autonomous features "beginning in 2016," and wants to have commercially available self-piloting vehicles that can "navigate in nearly all situations," including urban environments, by 2020. Who better to assist than the people who put a self-driving rover on a planet that never gets closer than 34 million miles away? What does NASA get out of it? Access to Nissan's materials and component developments, prototyping systems, and robotic software test beds. Sounds like everybody wins. The press release below has more information. Nissan and NASA partner to jointly develop and deploy autonomous drive vehicles by end of year SUNNYVALE, Calif. Jan. 8, 2015 - Nissan Motor Co., through its North American-based organization, and NASA today announced the formation of a five-year research and development partnership to advance autonomous vehicle systems and prepare for commercial application of the technology. Researchers from Nissan's U.S. Silicon Valley Research Center and NASA's Ames Research Center at Moffett Field, Calif., will focus on autonomous drive systems, human-machine interface solutions, network-enabled applications, and software analysis and verification, all involving sophisticated hardware and software used in road and space applications. Researchers from the two organizations will test a fleet of zero-emission autonomous vehicles at Ames to demonstrate proof-of-concept remote operation of autonomous vehicles for the transport of materials, goods, payloads and people. For NASA, these tests parallel the way it operates planetary rovers from a mission control center. The first vehicle of that fleet should be testing at the facility by the end of 2015. "The work of NASA and Nissan – with one directed to space and the other directed to earth, is connected by similar challenges," said Carlos Ghosn, president and CEO of Nissan Motor Co.