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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Tesla Model S drivers put way more miles on their cars than Nissan Leaf owners do (we think)

Just a few weeks ago, Nissan announced that its customers have driven over a billion electric kilometers in the four years that the world's best-selling EV has been on the road. That heady milestone means, Nissan says, that the Leaf has saved 180 million kilograms of CO2 emissions around the world. The billion kilometers have been split among the 147,000 Leaf vehicles that Nissan has sold. Well, not really, since the billion kilometer total only counts Leaf EVs registered with CarWings, which Nissan says is 54 percent of the total sales. That's 79,380 cars and results in an average – and it's only a rough average, but what're you gonna do? – of 12,597 miles per car. Let's keep that number in mind for a minute. Today, despite going on sale a year and a half after the Leaf (June 2012 versus late 2010), Tesla Motors Tweeted today that Model S drivers have hit the same numerical milestone. Tesla didn't say how many of its vehicles were involved in its count, but we think that Tesla has sold at least 50,000 Model S electric vehicles globally (about 2,650 in 2012, 22,450 in 2013, 21,821 for 2014 through the end of September), so we'll estimate a rough average for each Model S of 20,000 miles. So, in case anyone ever needs numeric proof that a Model S is more fun to drive than a Leaf – that's the only possible thing this could mean, right? *ahem, longer range* – now you've got the data. {C} This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan says "thanks a billion" to LEAF owners Nissan LEAF drivers registered on CarWings telematics have collectively driven ONE BILLION KILOMETERS worldwide* Globally, Nissan LEAF drivers have saved more than 180 MILLION kilograms of CO2 emissions* Over 147,000 Nissan LEAF vehicles have been sold globally to date ROLLE, Switzerland – Nissan has revealed that owners of the LEAF, its 100% electric car, have collectively recorded an impressive one billion kilometers on the CarWings telematics system worldwide – saving over 180 million kilograms of CO2 emissions* in the process. This incredible achievement comes almost four years since the LEAF was launched in 2010 as one of the first mass-market, pure-electric vehicles. It is now the best-selling electric vehicle in history, with over 147,000 LEAF vehicles sold globally to date, 31,000 of which have been sold in Europe.

Nissan slashes profit forecast as Ghosn arrest hurts brand appeal

TOKYO — Nissan cut its profit forecast for the fiscal year through March on Wednesday to reflect slowing sales, higher costs and the fallout from a criminal investigation of its former chairman, Carlos Ghosn. Nissan Motor Co. expects to post a 319 billion yen ($2.9 billion) profit for the fiscal year, marking a 22% drop from its earlier 410 billion yen ($3.7 billion) forecast. Nissan said the downgrade reflects higher costs in the U.S. from a warranty extension campaign for some vehicles and falling sales due to "corporate issues," alluding to the Ghosn scandal. Ghosn was arrested in November and is facing charges of underreporting his income and breach of trust. He says he is innocent. He was released on bail in March and is awaiting another court decision on bail after his re-arrest on April 4. Nissan, which is allied with Renault SA of France, has seen sales lag in France and Japan, where Ghosn is widely known. In the U.S. and China, buyers aren't as affected by the scandal, but the markets there overall have slowed. Other factors contributed to the revision, such as production not keeping up with demand for the Note, an extremely popular model in Japan. But the high-profile scandal has weakened the brand appeal of the maker of the Leaf electric car, Infiniti luxury model and X-trail sports utility vehicle. Nissan said it expects to sell 5.5 million vehicles in this fiscal year. Earlier it predicted it would sell 5.6 million. The company sold nearly 5.8 million vehicles in the fiscal year that ended in March 2018. The automaker reduced its sales outlook by 0.2% for the fiscal year through March 2019 to 11.5 trillion yen ($103 billion), compared to its previous forecast. It was Nissan's second downgrade for its outlook following one in February that cited faltering sales in China and the U.S. At that time, Nissan also logged costs about 9.2 billion yen ($83 million) related to the alleged underreporting of Ghosn's compensation. Nissan has promised to strengthen its corporate governance to prevent a recurrence of what it says is serious wrongdoing by Ghosn. Ghosn was sent by Nissan's French alliance partner, Renault SA, to help turn the Japanese automaker around when it was near bankruptcy 20 years ago. The future of the alliance is one of many questions clouding Nissan's future following Ghosn's ouster since he was the main liaison for the alliance, which includes smaller Japanese automaker Mitsubishi Motors.