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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan should kill the Quest and bring the Mitsubishi Delica D:5 to America

Enthusiasts don't have much reason to get excited about minivans. But if there were something cool to revitalize interest in the segment, I think American consumers would take notice. A quick browse through Mitsubishi's current catalog of global offerings turned up something interesting, and, now that Nissan has brought the diamond-star into its multi-headed global alliance, the Japanese automaker has a unique opportunity to throw caution to the wind and give America something fun. First, let's acknowledge that the Nissan Quest is a completely reasonable and current minivan entry. But it's not exactly a hot seller. The Quest was the seventh-best-selling minivan in the United States last month. The people-hauler's 209 sales in September of 2016 represent a 68-percent decline over the previous year. Granted, the Quest was trending upward for the year prior to last month's drop, but even the Quest's best full year of sales would just manage to match the number of Toyota Siennas or Chrysler Pacificas sold in a decent month. Put simply, the American market wouldn't miss the Nissan Quest if it were to disappear from dealership lots altogether. I don't think the Nissan Quest is a bad vehicle. The problem is that it's just like every other minivan sold in America. Nothing about the Quest stands out against its competitors, which basically makes it a redundant vehicle with no solid reason to exist. What Nissan really needs, in my humble opinion, is a minivan that stands out from the crowd. I offer the following solution: Bring the Mitsubishi Delica D:5 to the United States. Badge it as a Nissan to take advantage of that brand's larger dealer network; even call it the Quest Q:5 if you must. But don't change much else. I have a feeling Americans would show some interest in an eight-passenger, all-wheel-drive, multi-purpose vehicle like the Delica that's about the same overall length as the Nissan Rogue. As an added incentive to capture as many buyers as possible, offer both the 2.4-liter gasoline engine and the 2.2-liter four-cylinder turbodiesel that are available in other markets. Since the Delica D:5 is based on the same GS platform as the Dodge Journey, it could probably accommodate a Pentastar V6, too, but that doesn't really seem necessary. Instead of being a powerhouse, the Delica should be about fun and efficiency, with an adventurous off-road streak.

Nissan puts Around View Monitor on ocean-exploring robots [w/video]

Capable as it may be, we wouldn't advise driving your crossover to the bottom of the ocean. Nissan, however, is doing the next best thing by putting its Around View Monitor on seabed-crawling robots. The partnership brings Nissan together with the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, a leading manufacturer of robotic crawlers. Nissan supplies the Around View Monitor it usually puts in its crossovers and SUVs, which Topy installs on its Remotely Operated Vehicles (ROVs) and JAMSTEC sends to the ocean floor. The project even enjoys support from the Japanese cabinet through its Strategy Innovation Promotion program that aims to bring private-sector innovation to government projects. With Nissan's 360-degree camera technology, JAMSTEC and Topy hope to "uncover the mysteries of the oceans," and seem to be going about it a smarter way than submerging a landlubber like the Juke or Rogue to car-crushing depths. Just what they'll uncover remains to be seen, but we're looking forward to finding out, and applaud the initiative. Of course, Nissan isn't the first automaker to deploy its technologies in robots to explore undiscovered worlds: Toyota recently lent its voice-recognition system to the Kirobo project that put a pint-sized robot in orbit to converse with the astronauts in the International Space Station. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN AVM TECH TO GO UNDERWATER FOR DEEP SEA EXPLORATION - Nissan's Around View Monitor (AVM) technology will help remotely operated vehicles (ROVs) search for natural resources in the Earth's oceans - Nissan's AVM is building block of company's autonomous drive technology - Featured across Nissan's crossover range including best-selling new Juke, Qashqai and X-Trail Nissan is providing its unique Around View Monitor (AVM) technology to the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, Ltd., through a joint development project that may help uncover the mysteries of the oceans. The joint development contract with JAMSTEC and Topy, one of the top manufacturers of robot crawlers in Japan, will enhance the government agency's ability to search deep underwater for natural resources using remotely operated vehicles (ROVs). Nissan's AVM technology will help ROV operators avoid obstacles and navigate the ocean seafloor more easily.