1996 Nissan Sentra Gxe Sedan 4-door 1.6l on 2040-cars

Auto blog

Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

This tiny 1.5L engine from Nissan makes 400 horsepower

Back in 2012, Ford packed its tiny 1.0-liter EcoBoost three-cylinder in a carry-on suitcase, destined for use in the Fiesta here in the US. In June, Nissan will pack its tiny new three-cylinder engine in a 24 Hours of Le Mans racecar. Nissan's don't-call-me-DeltaWing ZEOD RC racecar will still be able to tackle a single lap under full electric power, but the rest of the time it will be powered by the new 1.5-liter turbocharged three-cylinder engine.
Holding the lightweight engine (at right) is Nismo president Shoichi Miyatani, and he's likely smiling because that 40-kilogram (88-pound) engine packs quite a punch with 400 horsepower and 280 pound-feet of torque. Nissan would like to take a moment to point out this engine's power-to-weight is better than the engines currently used in Formula One racecars. Scroll down for more information on this new race engine, which we'll see in action at Le Mans in June.