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2015 Nissan Murano First Drive
Mon, Dec 8 2014The Murano has an interesting position within the Nissan stable. On one hand, its size puts it between the Rogue and Pathfinder, both of which are geared more toward families, big and small. And while the Murano could easily be used for hauling your brood, that's not exactly its forte. After all, unlike it's siblings, it offers no third row accommodations. There's no rear-seat entertainment system available. There are no clever storage systems. That's because, in Nissan's eyes, the Murano is the flagship of its crossover range, and it's geared more toward older couples – empty-nesters, or folks who just never got around to having kids. This allows the Murano to be more premium in terms its styling and its available content. The Murano is less about taking the kids to soccer practice and more about taking four adults out to a wine tasting. Premium styling is indeed the big story here – this Murano looks fantastic, and is a rather dramatic departure from the oft-disliked second-generation model it replaces. Beyond that, the new Murano is more in line with the radical-looking, first-gen CUV that debuted in the early 2000s. But Nissan says the whole Murano package was developed with this flagship theme in mind – the company's executives call this the Maxima of its crossovers. To find out if that all holds true for the 2015 Murano, I headed up to California wine country – the vehicle's natural habitat, I've been led to understand – to see what's what. When it came time to pen the 2015 model, Nissan strived to "push the reset button." I don't think anyone loves the Nissan Murano as much as the automaker's senior creative manager in North America, Ken Lee. While presenting the third-generation crossover to members of the media during the car's launch in Napa, CA, Lee said it was the original Murano that made him want to work for Nissan in the first place. So when it came time to pen the 2015 model, Lee strived to "push the reset button," and create a product with an equally strong styling statement. The goal here was to design a Murano that would resonate as a premium vehicle not only as part of the Nissan lineup, but within the midsize crossover segment as a whole. I use the word "resonate" for a reason. Think back to the 2013 Detroit Auto Show, when Nissan debuted its Resonance concept – an aggressive, modern showcar that clearly showed a new direction for not just the Murano itself, but for all of the Japanese automaker's future designs.
Nissan gets new NA boss, lowered forecasts in management shakeup
Sat, 02 Nov 2013José Muñoz, a Nissan and Infiniti sales and marketing vice president, will replace Colin Dodge as Nissan's new North America chief, come Jan. 1, as part of a wide-ranging management shuffle, Automotive News reports. Dodge will remain on Nissan's board, be assigned to special projects and report directly to CEO Carlos Ghosn.
Nissan is working on reorganizing its global operations into six regions, each with a new chief: North America (Muñoz' territory), Latin America, Japan-Southeast Asia, China, Europe and Africa-India-Middle East. Currently Nissan divides the globe into three regions, the Americas, Europe-Africa-India-Middle East and Asia-Pacific.
Nissan also lowered its sales forecast from 5.3-million vehicles to 5.2 million for the fiscal year ending on March 31, 2014. Last year, the company sold 4.914 million in the same period. In May, after Nissan's market share had fallen to 7.7 percent, Ghosn said he wants to double sales in the US by 2017 and increase its market share in the country to 10 percent.
Dongfeng-Nissan surprises with Viwa Concept EV for Venucia
Sat, 20 Apr 2013Nissan has a joint venture in China with Dongfeng to make passenger vehicles, and last year the two companies created a sub-brand called Venucia that aims to roll out five cars by 2015. With the gasoline-engined D50 and R50 and a pilot program for the E30 electric car already out, this little orange beast, the Viwa EV concept, could point the way to a future offering.
Looking like a Chevrolet Spark that spent the weekend raving in Ibiza, the Venucia Viwa EV aims to be reliable, practical, efficient and accessible all in one package. Beyond the practical bit, defined as, "packaged with a compact body for easy driving," Venucia hasn't said how any of those other qualities are achieved. In fact, it hasn't even divulged the specifics of the electric powerplant. However, it does say that it will be developing more EVs under the guide of "China's new energy vehicle policy."
You can get a little more info about it in the press release below, or discover the little peach in the high-res gallery above.