2014 Nissan Rogue Sl on 2040-cars

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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

NRG eVgo ready for 'No Charge to Charge' in Atlanta

That loop of highways circumnavigating the city of Atlanta is about to get some fast chargers. And, for those driving newer Nissan Leaf electric vehicles, some free chargers as well, for the next couple of years. It's the new taste of southern hospitality. NRG Energy, which has been expanding its NRG Evgo fast-charging networks across the country, is now going into the Atlanta metro area. The stations, which can fully charge an electric vehicle in as few as 30 minutes, will be located "along major thoroughfares in retail locations." This makes sense, since Atlanta has emerged as a major plug-in vehicle market this year. Additionally, the "No Charge to Charge" program that NRG eVgo helps administer will apply in NRG eVgo's Atlanta network. That means that Georgians who either buy or lease Leaf EVs will be allowed to charge their cars at the eVgo stations for free for the first two years. Other eVgo programs are up and running in Texas, Phoenix, Nashville, Washington, D.C. and the Pacific Northwest. Last month, the NRG eVgo program took over a proposed fast-charging network in Chicago, where charging-station deployments had stalled. Take a look at the NRG eVgo press release for Atlanta below. NRG eVgo Announces Electric Vehicle Charging Network in Atlanta ATLANTA, December 09, 2014 – NRG eVgo, a subsidiary of NRG Energy, Inc. (NYSE:NRG), is expanding its comprehensive electric vehicle (EV) infrastructure designed to support EV drivers whenever and wherever they choose to charge - at single family or apartment residences, at work, on the road, or even at the airport to the Atlanta metro area. The new network will give Atlanta EV drivers unprecedented access to cutting-edge fast charging technology and bring much-needed EV infrastructure to the region. "We are pleased that NRG has chosen to expand its eVgo charging network in the City of Atlanta," said Mayor Kasim Reed. "Establishing a robust fast-charging network is essential to even broader adoption of electric vehicle use, both here in Atlanta and across the country." Recently, according to IHS Automotive, Atlanta emerged as the second major metropolitan market for EV sales, following San Francisco. Atlanta is geographically large, meaning most people commute to work, and have a need for a sustainable, reliable charging infrastructure.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.