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Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.

Nissan battery breakthrough to double Leaf EV range within a few years

The Tesla Model S might be the headline-grabber of the electric vehicle world, but the Nissan Leaf is the segment's secret star. With over 130,000 sold worldwide since its introduction and record US sales in 2014, the little hatchback has helped its parents at the Renault-Nissan Alliance to sell over 200,000 EVs since 2010. With that much success in the EV business, there's no reason for the automaker to stop now, and according to CEO Carlos Ghosn a huge technological breakthrough is on the way to make plug-ins an attractive choice for more drivers than ever before. In an interview on Japanese TV, Ghosn confirmed that Nissan has a new battery that could allow for over 400 kilometers (249 miles) of range. New batteries could "very soon take the issue of range off of the table." – Jeff Kuhlman Ghosn was tight-lipped on the details of the tech, but Daily Kanban dug deeper. An unnamed Nissan engineer confirmed that the roughly 250-mile range would be for a Leaf-sized vehicle – a massive leap over the hatchback's current EPA-rated max of 84 miles or 124 miles in Europe. The battery reportedly offers twice the capacity, while bringing weight and costs down compared to the present version. "Commercial applications could be no more than one model cycle away," said the anonymous worker, making the innovation sound even more tantalizing. Lending even more credence to this major battery innovation, Nissan spokesperson Jeff Kuhlman told Daily Kanban: "We continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table." Renault-Nissan is betting a huge portion of its chips on the future of battery electric vehicles. The company even tried stuffing a 48-kilowatt hour pack into a Leaf for an event in Spain last year. While not its primary focus, the automaker is hedging its bets slightly by working with Daimler and Ford on fuel cell innovations, as well.