2011 Nissan S on 2040-cars

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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

Nissan gives us the business on the art of clay modeling

The team from The Dashboard recently stopped by the Nissan Technical Center in Japan for a look at what exactly goes into creating a full-scale clay model. While automakers have been using clay bucks for decades, designers and engineers are now combining computer renderings and hand-sculpted clay models to determine how a new vehicle will look in our world. Engineers use specially formulated clay kept warm in an oven to bring the body panels to life. They then coat the clay in a thin plastic film to add body color for the final look.
By the time everything is said and done, workers may have hundreds of hours in the model's creation. So, what happens when the company no longer needs the buck? They get scrapped. Someone comes in and dismantles the whole creation. We presume that action is set to the wailing tears of everyone who had a hand in building the model. Check out the video below for a closer look.

Nissan expands regional airbag recall to 45k Sentras [UPDATE]

UPDATE: Nissan's official statement about this recall expansion has been added below. Nissan is expanding its regional Takata airbag inflator recall for the passenger side of an estimated 45,000 Sentras from the 2004-2006 model years in high-humidity states. The National Highway Traffic Safety Administration has not yet published the specifics of the broadened campaign, but Nissan spokesperson Steve Yaeger told Autoblog that the company submitted a Defect Incident Report to the agency yesterday, April 16. According to Reuters, the expansion followed a case in March where a women in Louisiana was injured by a ruptured airbag in a 2006 Sentra. Yaeger clarified this to Autoblog via email by stating, "This action is not in response to lawsuit filed yesterday. [The] recall was initiated before that came to light." As required under the law, affected owners should be notified within the next 60 days, he indicated. Nissan was already recalling nearly 700,000 vehicles for the faulty inflators. While millions of owners from multiple automakers were affected by the potentially dangerous parts last year, the safety campaigns haven't quite finished yet. Honda expanded its own nationwide campaign to add 100,000 more units in March. Related Video: Nissan Statement Based on new field information and in consultation with NHTSA, Nissan Group is taking further action to expand the previously announced Takata Inflator Regional Recall to include additional Model Year 2004-2006 Nissan Sentra vehicles in the affected areas of the U.S. and its territories. If you receive a recall letter please take your vehicle to a Nissan dealership to have the recall work performed at no cost. The company urges anyone who owns any vehicle that is potentially affected by the Takata's recalls to enter their vehicle's identification number (VIN) on NHTSA's site https://vinrcl.safercar.gov/vin/ or Nissan USA and Infiniti USA web sites. The web sites will be updated with newly affected vehicles in approximately two weeks. Nissan and Infiniti are committed to a high level of customer safety, service and satisfaction and are working with NHTSA, Takata and our dealers to promptly address this issue.