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This Leaf glows in the dark

Pessimists may say that it's weird to have an all-electric vehicle look like it's radioactive. But when it comes to an effort by Nissan Europe to publicize the idea of using solar energy to power one's house or car, that'd be missing the point. Either way, the car looks pretty cool. Nissan is looking to get more people to go solar across the pond, and has given an all-electric Leaf a special glow coating to get the point across. Nissan worked with inventor Hamish Scott to create a special coating that allows the Leaf's paint job to absorb enough sunlight to give off a glow for as long as 10 hours of darkness. Go up to the Nordic countries, and that's still not long enough to get through a winter's night, but for most of the Continent, that'd certainly be sufficient. Better yet, the coating, which catches ultraviolet energy, is fully organic, though it'd take some smart science people to figure out how that's the case. But the coating is said to last a quarter century, which is a little longer than Leaf batteries are expected to last. Check out Nissan's press release below and take a look at the 55-second video from Nissan UK. The manufacturer worked with inventor, Hamish Scott, creator of STARPATH, which is a spray-applied coating that absorbs UV energy during the day so that it glows for between eight and 10 hours when the sun goes down. While glowing car paint is already available, as are glow-in-the-dark car wraps, the bespoke, ultraviolet-energized paint created especially for Nissan is unique thanks to its secret formula made up of entirely organic materials. It contains a very rare natural earth product called Strontium Aluminate, which is solid, odorless and chemically and biologically inert. Feb. 12, 2015 Nissan in Europe is first car maker to apply glow-in-the-dark car paint EV pioneer Nissan is first manufacturer to partner with similarly innovative inventor to create paint that uses UV energy absorbed during daylight to glow at night Increasing numbers of LEAF owners expanding sustainability efforts by installing solar panels to their homes ROLLE, Switzerland – Nissan in Europe has become the first manufacturer to apply glow-in-the-dark car paint to showcase how its market-leading, all-electric LEAF is helping more and more people convert to solar energy at home Various third-party companies have applied non-organic glow-in-the-dark paint to vehicles before, but Nissan is the first car maker to directly apply such technology.

Nissan Titan Wounded Warrior project lands in time for Veteran's Day

We last featured the crowdsourced Project Titan pickup back in September, back when Nissan revealed that its big, bruising custom pickup would take to the wilds of Alaska with a pair of veterans from the Wounded Warrior Project at the wheel.
Now, their journey across the wilds has been fully revealed as part of a 22-minute short film. David Guzman and Kevin McMahon are the pilots of the brutish truck, and while the film is ostensibly focused on the journey and the challenges that come with it, the release of the video on Veterans Day (Remembrance Day or Armistice Day, depending on where you're from), gives some indication to the dominant theme of the story - recovery.
The two travel across Alaska in the Titan on different missions, working with both veterans and civilians afflicted with post-traumatic stress disorder, as well as supporters of the Wounded Warrior Project. From the avalanche-surviving photographer who's suffering from PTSD to an Air Force veteran who routinely takes recovering vets on fishing trips, the pair experience the many efforts at recovery and support throughout the course of the missions and their journey.

Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.