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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

How Nissan's NYC Taxi of Tomorrow has turned into a nightmare

"Why can't we have competition? Why did the city think there had to be exclusivity?" – Taxi Association Nissan's takeover of the lucrative New York City taxi market hasn't exactly gone according to script. An agreement that should have seen the company become the exclusive supplier of taxis for the next ten years has resulted in nothing but headaches, controversy and legal challenges, despite the $1 billion deal between the Japanese marque and the Big Apple. The opposition to the Nissan deal has been fierce since day one, Automotive News reports in a sweeping writeup of the Taxi of Tomorrow saga, with the Greater New York Taxi Association – which represents nearly a third of the city's taxi owners – putting up a fight against the new van cabs. Whether it's the monopolistic nature of the Nissan deal – as we said, under the terms of the deal Nissan would become the sole distributor of taxis for New York cabbies – the NV200 taxi's limited reliability record, or concerns over the company's ability to supply the cabs, the Taxi Association has fought tooth and nail against the so-called Taxi of Tomorrow, AN reports. "Look, Nissan is a good company. And the NV200 is not a bad car. If it turns out that people like it, then great – they should be able to sell them here," Ethan Gerber, an attorney for the Taxi Association told Automotive News. "But why can't we have competition? Why did the city think there had to be exclusivity? It stifles competition and stops innovation." "Why couldn't we just have standards for the taxi, and if Toyota and Ford wanted to offer an identical vehicle that might be somehow better or more competitive, why can't they?" Gerber asked. "Obviously, there is always disappointment, but I trust that there is fairness." – Carlos Ghosn The biggest source of opposition, though, focused around how the NV200 was approved in the first place, because it doesn't subscribe to one of former Mayor Michael Bloomberg's requirements for the next-generation taxi – that it would be available as a hybrid. It was that last point that initially got Nissan in trouble with the courts. In May 2013, New York County Supreme Court Justice Peter Moulton ruled the deal void, declaring that cab operators were free to shop for non-Nissan hybrids, though cab owners still had to go through Nissan if they wanted a standard, gas-powered taxi. Or, they would have.

Nissan could report first quarterly loss since March 2009

TOKYO — Nissan may report its first quarterly loss in more than a decade on Thursday because of slumping sales, sources familiar with the company said, adding more pressure on efforts to rebuild the company after Carlos Ghosn's ouster. Deteriorating profits underscore the challenges facing Nissan, which is unwinding many of the expansionist strategies championed by ex-Chief Executive Officer and Chairman Ghosn by slashing jobs, production sites and product offerings to save cash and ensure its survival. In addition to slumping sales, production disruptions caused by China's coronavirus outbreak could also drag profits lower. Three senior officials at Japan's No. 2 automaker told Reuters that they anticipate a poor results announcement on Thursday, with one of them calling the figures "dismal". Two of the officials cautioned that there is the possibility of an operating loss, which would be the first quarterly loss since the period ending in March 2009. Nissan said it could not comment on its financial results ahead of its official announcement. The company is likely to report operating profit of 48.6 billion yen ($442.5 million) for the quarter ending in December, less than half the 103 billion yen profit a year ago, according to SmartEstimate's survey of three analysts, who revised their forecasts in January. However, those forecasts were issued before the release of the December vehicle sales figures on Jan. 30, which show third-quarter sales dropped by 11% from the year earlier period, according to Reuters calculations. That is the biggest quarterly slump of its current sales downturn that began two years ago. That sales decline led one auto equities analyst based in Japan to scrap his forecast and also warn that Nissan could post a loss. "It will be a question of whether there will be a profit or a loss. For the quarter, a loss is a possibility," he said, declining to be named as his forecast had not been updated to reflect his latest view. One of the three Nissan officials said there is a risk the automaker may cut its full-year profit forecast of 150 billion yen, which would be an 11-year low. The company announced that forecast in November after an initial 230 billion yen outlook.