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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Fast & Furious Nissan 350Z offered for big money

Fans of the Fast & Furious film franchise will want to check out this latest listing. It may be located all the way over the pond in the UK, but it could be worth the trouble for the rare privilege of owning one of the stars of Tokyo Drift. It just won't come cheap. The vehicle in question is a 2002 Nissan 350Z tuned by Veilside for use in the third F&F film. It's got a Version 3 widebody kit and twin APS turbochargers that bring output up to 430 horsepower and 420 pound-feet of torque. All that muscle is handled by a Nismo two-way differential and twin-plate clutch. It's got a roll cage, NOS tank, center-lock modular alloys, racing buckets... the works. It's the car that Takashi drove in the movie, and was imported to the UK by its current owner. With 9,800 miles on the odometer, it's currently listed at Cheshire Classic Cars for a hair under GBP150,000 – or about $235k at current exchange rates. Now if that strikes you as quite a handsome sum, you may be right - especially considering that the Toyota Supra from the first movie just sold a few months ago for $185k. That's a hefty $50,000 difference, which could account for a pretty sweet garage to display it in or a whole lot of extra tires after you smoke these ones bald. True, the pink Supra it may not have aged as well as this sinister-looking black Datsun, but then that Toyota is the one that the late star of the franchise Paul Walker drove himself. So as far as investments go, Walker's Supra is bound to appreciate in value better than the Drift King's Z. Related Video:

CES 2018 brings a buffet of automotive tech — here's a taste

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