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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan 370Z Nismo Roadster Concept looks ready to roll

Honestly, we're kind of surprised this hasn't happened already. The Nissan 370Z Nismo is a pretty cool little package, better than ever in its 2015 model year iteration. So why not apply that same, go-faster, look-cooler formula to the topless Z Roadster? That's exactly what Nissan's done here in Chicago, showing the 370Z Nismo Roadster you see here. Aesthetically, it's pretty much the same as the coupe – except, of course, for the folding cloth roof that neatly stows behind the front seats. It's mechanically the same, too, with Nissan's 3.7-liter naturally aspirated V6 underhood, making 350 horsepower. Oddly, the concept car uses the company's seven-speed automatic transmission, but as Nissan explains, the majority of Z Roadster buyers spec their cars with the slushbox. "While it is only a design study at this point, we think the 370Z Nismo Roaster Concept would be a tremendous addition to the long and distinguished history of Z sports cars," Pierre Loing, Nissan's vice president of product planning in North America, said in a press release. It sure looks production-ready to us. Nissan 370Z NISMO Roadster Concept makes world debut at 2015 Chicago Auto Show - Combines legendary NISMO performance, style and technology with Nissan 370Z Roadster open-air motoring excitement - One-off design study created to gauge market interest in an ultimate factory Z® Roadster - Offers unique engine, suspension, exterior and interior features versus standard Nissan 370Z Roadster models – including 350-horsepower 3.7-liter V6 and NISMO-tuned suspension - Would join current Nissan 370Z NISMO coupe model, expanding NISMO lineup to five models As the heart and soul of Nissan performance for both the track and on the street, NISMO continues to set the standard for straight-from-the-factory enthusiast vehicles. The lineup of NISMO production models for 2015 includes the GT-R NISMO, 370Z NISMO, JUKE NISMO and JUKE NISMO RS. Yet as the popularity of NISMO models continues to grow – the 2015 GT-R NISMO is sold out, the 370Z NISMO accounts for 20 percent of total sales and JUKE NISMO models for about 15 percent – one group of performance enthusiast remains left out: Open-air sports car lovers. Enter the Nissan 370Z NISMO Roadster Concept, which makes its world debut at the 2015 Chicago Auto Show. The custom vehicle combines the long list of 370Z NISMO Coupe performance equipment with a modified 370Z Roadster body and interior.

Nissan Qashqai caught looking sleek

The next-generation of the not-for-US-consumption Nissan Qashqai has been out doing some testing in southern Europe this week. And, if the dressed-in-trash-bags look is any indication, it's been doing a lot of roadwork so it can make weight for the big meet the weekend.
Nissan designers haven't been scared to take big design chances with recent new models, so expectations are that the Qashqai crossover will get a bold new visage for its generational changeover. What we see in these photos indicates a sleeker, slightly trimmer CUV however, with no trace of the bug-eyed look we captured recently on a testing Titan.
In the rest of the world, it's a good bet that the Qashqai will be powered by engines ranging from a 1.2-liter turbo up to a 1.6-liter forced-induction unit; that larger one good for something like 215 horsepower. Diesel powerplants will be in the mix, too, for the compact CUV, and word is that Nismo might get its hands on this Rogue cousin for the first time ever.