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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Qashai gets the Juke R treatment

It would appear that we're a little behind the times on this one, but a UK-based tuner of the Nissan GT-R is creating its own take on the lustworthy Juke-R starting with the Nissan Qashqai crossover. Severnvalley Motorsport claims to be the leading authority for tuning of the current GT-R in Europe. The outfit is now turning its attention to stuffing the drivetrain of a GT-R under the body of a Qashqai+2 - a seven-passenger compact crossover similar in size to our Nissan Rogue - resulting in the Qashqai-R.
The project started back in March when Severnvalley took delivery of a new Qashqai. After stripping the crossover down to its bare essentials and building a custom jig to support the body shell, it was then transferred onto an awaiting GT-R chassis. The crew aimed to keep Qashqai's appearance as stock as possible, but fender extensions and hood vents were required to accommodate the sports car underpinnings.
The white Qashqai-R seen above will be tuned to produce 900 horsepower, while a black version will get bumped up to 1,000 hp. And, looking at the build photos, we surmise that this project will take nothing less than a herculean feat of supercar determination before it's through.

Meet the Nissan GT-R test driver responsible for 'Ring tuning

Ever wonder what it's like to be a manufacturer's development driver at the Nürburgring? We imagine it's pretty cool. After all, you get to spend your days zooming about the greatest racetrack on the planet in a vehicle that is usually months or more away from consumers. For Hiroyoshi Kato, whose actual title is Technical Meister, life is even better than your typical development driver, because he spends his days wringing out the Nissan GT-R Nismo around the Green Hell.
Kato-san has a long history with both Nissan and the Ring. He had a major hand in the development of the R32, R33 and R34 Skyline GT-Rs, having first come to the Ring nearly three decades ago.
His experience with the Nismo, though, is different than the other vehicles he's contributed to. As he explains it, there are real racers on hand to test the car on the track, like Formula One reserve driver Sébastien Buemi. Instead, Kato focuses on the track-to-road balance. Still, he has some truly interesting insights on the car and the track, including his surprise at turning a sub-eight-minute lap in his first outing. That, along with a few other things (one of which is an R34 being hustled about), make this a must-watch video from Nissan.