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Nissan's 'No Charge to Charge' is what incentives look like in the EV age [UPDATE]

Nissan knows that offering free charging can increase Leaf sales, so it only makes sense for them to expand the "No Charge to Charge" program. And that's exactly what happened yesterday. As previewed during the New York Auto Show, No Charge To Charge gives new Leaf buyers free charging at participating public charging stations – which is pretty much any public station – for two years. That's the kind of thing that simplifies the EV buying process, which can move units, Brendan Jones, director of Nissan EV sales and infrastructure, told AutoblogGreen. "There is an expectation that we'll get a sales increase out of this," Jones said. "All the dealer has to say is that we have one card that accesses all chargers and we have a promotion where you can get free charging. The more complexity we reduce, the more sales we get." "The more complexity we reduce, the more sales we get." – Nissan's Brendan Jones That all-access angle is important for the broader EV market, Jones said, calling the program, "The first valid step towards interoperability." Jones said there will be more surprise announcements soon. "The infrastructure companies really came together to support Nissan on this," he said, but added that, "What's good for the industry and EVs in general is good for Nissan." "Leaf customers are not shy about their ability to provide constructive criticism," Jones said, " and interoperability has always been a big concern." Now that many of the early adopters drive an EV, the next target audience are the people who are telling EV companies to "Make this easy for me and I will adopt," Jones said. "[Interoperability] is a necessity for the industry now. We know the experience is great once they drive it. This just takes away a barrier, that confusion at the dealership." And, in some areas in the US, No Charge To Charge is now live. There are 2,600 public stations (200 of them fast chargers) in the initial 10 markets, Nissan says. Those include: San Francisco, Sacramento, San Diego, Seattle, Portland (OR), Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC. Nissan hasn't announced where the next 15 markets will be, but we know that they will likely be wherever the Leaf is selling well and there are a fair number of DC fast chargers. As we reported in April, each charging session in the No Charge To Charge program is limited to 30 minutes if you're plugged into a CHAdeMO fast charge station and to an hour at a Level 2 station.

Nissan considering Rogue Hybrid for US

If Nissan can pull 48 miles per gallon out of a hybrid version of the Rogue we say "go for it" to the rumored discussions it may be considering just such a vehicle for the United States. The Japanese automaker is already gearing up to start selling the X-Trail (the JDM Rogue) in hybrid form in Japan. So why not the US? Indeed, the compact crossover may soon get a hybrid version here, Automotive News says, citing comments from Rogue chief engineer Nobusuke Toukura. The X-Trail Hybrid, which goes on sale in Japan next month, cuts nitrogen oxide emissions by 75 percent compared to the gas-powered version while offering more torque from of a smaller gas engine. The model, which sells in the $23,000-to-$27,000 range, also gets an impressive 48 mpg (on the more lenient Japan driving cycle). NIssan USA spokesman Brian Brockman said the company hadn't made any announcements regarding a possible Rogue Hybrid for the US and declined to comment further. The Rogue is Nissan's second-best-selling model in the US, behind the Altima. Through March, Rogue sales were up 28 percent from a year earlier to more than 64,000 units. While hybrids account for a far higher percentage of new vehicles in Japan than in the US, increased US fuel-economy standards combined with the model's popularity make the Rogue Hybrid a fairly logical next step for the model.

Watch these Nissan 350Zs set a record for world's longest twin drift

In July, Harald Muller notched a Guinness World Record by drifting longer than any lone tire-burner ever had: 89.55 miles. This month, Nissan Middle East broke the Guinness World Record for the longest twin drift when two drivers slithered through a figure eight for 17.7 miles. The feat came about to commemorate the opening of the Nissan 370Z Drift Experience in Dubai, which will teach eager punters how to abuse slip angle, but the actual drifting was done with two 350Zs. Nissan opened the center in partnership with ProDrift Academy, a European school for wannabe drifters, and when it comes time for actual instruction that will be done in the eponymous 370Z. You can check out a video snippet from the event and a press release from Nissan Middle East below. Nissan Middle East sets a new Guinness World Records title for the "Longest Twin Vehicle Drifting" Record set during the "Nissan 370Z Drift Experience" launch event DUBAI, United Arab Emirates, Dec. 15, 2014 – Nissan Middle East today has set a new Guinness World Records title for the longest twin vehicle drifting. Two Nissan Z cars drifted around a track at the same time without stopping for 28.52 kilometers. The record was set in the second attempt during the launch of the "Nissan 370Z Drift Experience" which will offer anyone the opportunity to learn and perfect the art of drifting. Speaking at the event, Samir Cherfan, Managing Director, Nissan Middle East, said: "With today's accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene, and this new record is yet another proof on the ability of this car to make drifting look so easy." "Nissan 370Z Drift Experience" is a partnership between Nissan Middle East and the Prodrift Academy, which is carried out using Nissan 370Zs alongside the Prodrift Academy's professional drift instructors in a safe and controlled environment. "Nissan has a strong focus on motorsports in the Middle East. Since safety is our priority at Nissan, we have partnered with the Prodrift Academy to provide a legal and safe platform for drifting fanatics in the region," Cherfan added. Nissan Motorsports History For nearly 80 years, Nissan has been pushing the boundaries of innovation within the Motorsports industry.