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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan GT-R LM hobbled by 'very minor' issue during Sebring test

We're always going to have a soft spot for the Rolex 24 at Daytona. It marks the start of the endurance racing season, after all. But it's the endurance racing circus' three-hour drive south for the annual to-do at Sebring International Raceway that really sets our hearts aflutter. That's because Sebring is generally used by the biggest teams as a tune-up for June's 24 Hours of Le Mans. The Floridian race might only be half as long, but the sheer brutality of the racing surface makes it a great test of a racer's durability, hence why it's a popular stop on the way to France. As it turns out, it was the track's roughness that was the reason Nissan decided to piggyback on one of Audi's tests at the south Florida circuit, Autosport reports. But an issue "to do with the engine mounting" on the front-engined GT-R LM racer sidelined the team. "It was actually a very minor thing, but we just don't have a spare here," Technical Director Ben Bowlby told Autosport. "We've spent a lot of time at Austin, which is very smooth, so we wanted to come to a particularly harsh environment like Sebring." While it seems rather silly to test somewhere in an attempt to "accelerate the durability cycle" without packing a full complement of spares, the rough surface of Sebring has a tendency to wreak havoc with even the most reliable of parts. Nissan did manage to run a total of 68 laps over the course of two days, with drivers Marc Gene and Olivier Pla at the wheel. At present, Nissan won't be running the GT-R LM in the actual 12 Hours of Sebring – it's first race outing will instead be at the 6 Hours of Silverstone, running next month. Related Video:

Nissan GT-R, Armada and the new Kia Sorento | Autoblog Podcast #658

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer for the final episode of 2020. They've been driving some interesting cars, including the Nissan GT-R, the new Nissan Armada, a Mercedes-Benz GLA and a pair of new-gen Kia Sorentos. They talk a bit about an interesting new EV called the Ace from Alpha Motor Corporation. Finally, the trio takes turns talking about their favorite cars they drove this year. Enjoy, and we'll be back with more episodes in 2021. Autoblog Podcast #658 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:2021 Nissan GT-R 2021 Nissan Armada 2021 Mercedes-Benz GLA 2021 Kia Sorento Alpha Motor Corporation unveils Ace electric coupe Our favorite cars of the year: Zac: Lotus Evora GT John: Polestar 2 Greg: McLaren GT Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Kia Lotus McLaren Mercedes-Benz Nissan Coupe Crossover SUV Electric Luxury Performance Sedan Polestar