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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan may take control of struggling Mitsubishi Motors

Update: The reports were largely correct. Nissan will take a 34 percent stake in Mitsubishi for roughly $2.2b. Read all about it here. Reports say Nissan will buy a controlling stake in Mitsubishi Motors, either 30 or 34 percent, for about 200 billion yen or $1.84 billion. Nissan and Mitsubishi motors are currently part of a joint venture, NMKV, to build minicars together. Nissan is also responsible for reporting fuel-economy discrepancies with cars built under the joint-venture agreement, which put Mitsubishi in its current weakened state. Earlier today, reports surfaced that the fuel-economy issues were wider ranging than originally thought. Mitsubishi now admits that all of its Japanese-market cars sold since 1991 could have had faked fuel-economy data. Shares of Mitsubishi Motors have dropped by about half since the scandal was uncovered, opening the door for a takeover. While Nissan is a much larger company, it can benefit from Mitsubishi's 60-percent share of Japan's minicar market. The two companies also had plans to build electric vehicles together in the joint venture. Japan's Nikkei reports that talks are ongoing between the company and that a decision could be made Thursday by the companies' boards. Related Video: News Source: Nikkei Green Mitsubishi Nissan

Nissan GT-R LM Nismo pulls its way to Chi-town

We generally take it as a given that, as far as performance goes, rear-wheel drive is better than front. All-wheel drive can be better than either, in some cases, but you need power going to the wheels that aren't also handling the steering while leaving the others just tagging along for the ride. Right? Well Nissan is here to upend that notion with the new GT-R LM Nismo, presented here at the 2015 Chicago Auto Show. After supporting the DeltaWing project a couple of years ago and fielding its own ZEOD RC prototype last year, Nissan is returning to Le Mans this year with another oddball endurance racer. Only this time, it's going for gold, competing against the likes of Porsche, Audi and Toyota for the overall win in the top-tier LMP1 class. Tying this front-drive, 1,250-horsepower hybrid racing prototype to the all-wheel-drive GT-R may be tenuous, but we have to hand it to Nissan for shaking things up. In the process, Nissan has also confirmed the hot shoes who'll be tasked with manhandling this beast around the Circuit de la Sarthe (and the rest of the tracks on the 2015 FIA WEC calendar). Joining former Le Mans winner and longtime Ferrari test driver Marc Gene will be Super GT champion Tsuigio Matsuda as well as Harry Tincknell and Olivier Pla (both experienced from the largely Nissan-powered LMP2 field), Nissan factory driver Michael Krumm and GT Academy graduates Lucas Ordonez and Jann Mardenborough, both of whom have made their way into professional racing on the merit of their video gaming abilities. We'll be looking forward to watching them try to get the best out of this most innovative Datsun.