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Nissan puts Around View Monitor on ocean-exploring robots [w/video]

Capable as it may be, we wouldn't advise driving your crossover to the bottom of the ocean. Nissan, however, is doing the next best thing by putting its Around View Monitor on seabed-crawling robots. The partnership brings Nissan together with the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, a leading manufacturer of robotic crawlers. Nissan supplies the Around View Monitor it usually puts in its crossovers and SUVs, which Topy installs on its Remotely Operated Vehicles (ROVs) and JAMSTEC sends to the ocean floor. The project even enjoys support from the Japanese cabinet through its Strategy Innovation Promotion program that aims to bring private-sector innovation to government projects. With Nissan's 360-degree camera technology, JAMSTEC and Topy hope to "uncover the mysteries of the oceans," and seem to be going about it a smarter way than submerging a landlubber like the Juke or Rogue to car-crushing depths. Just what they'll uncover remains to be seen, but we're looking forward to finding out, and applaud the initiative. Of course, Nissan isn't the first automaker to deploy its technologies in robots to explore undiscovered worlds: Toyota recently lent its voice-recognition system to the Kirobo project that put a pint-sized robot in orbit to converse with the astronauts in the International Space Station. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN AVM TECH TO GO UNDERWATER FOR DEEP SEA EXPLORATION - Nissan's Around View Monitor (AVM) technology will help remotely operated vehicles (ROVs) search for natural resources in the Earth's oceans - Nissan's AVM is building block of company's autonomous drive technology - Featured across Nissan's crossover range including best-selling new Juke, Qashqai and X-Trail Nissan is providing its unique Around View Monitor (AVM) technology to the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, Ltd., through a joint development project that may help uncover the mysteries of the oceans. The joint development contract with JAMSTEC and Topy, one of the top manufacturers of robot crawlers in Japan, will enhance the government agency's ability to search deep underwater for natural resources using remotely operated vehicles (ROVs). Nissan's AVM technology will help ROV operators avoid obstacles and navigate the ocean seafloor more easily.

2015 Nissan Murano and Juke priced, Color Studio to breed bad ideas

Nissan has released basic pricing information on its upcoming Murano, as well as detailed pricing on the refreshed Juke crossover at the 2014 LA Auto Show. The Japanese company also announced a new "color studio" for the Juke, which just reeks of bad ideas. First, let's talk money. The flashy, redesigned Murano crossover will kick off at $29,650, not including an $885 destination charge. While the new CUV will begin arriving in dealers on December 5, Nissan opted out of providing more detailed pricing data, including information about trim levels and other optional extras. It did no such thing with the Juke, though. The freshened 2015 model starts at $20,250 for a base Juke S, and climbs from there. The SV trim adds $1,050 to the price while the SL starts at $25,240. All-wheel drive adds $1,850 to the S and SV models and $1,700 to SL. If you're the sporting sort, the Juke Nismo starts at $24,830 while the Nismo RS rings up at $28,020. Adding an Xtronic continuously variable transmission and all-wheel-drive to the Nismo models increases the price by $2,400 and $2,000, respectively. And now, the Nissan Color Studio. We'll admit, there are some among the Autoblog staff that question this new feature, which gives customers an extreme degree of control when it comes to the styling of their Juke. For a price, Nissan will allow customers to choose individual colors for ten different parts of the Juke, including the rear spoiler, mirror caps, headlight surrounds, door sills and the wheels. While a fashionable mind might be able to create something rather cool, the potential for abuse here is extremely high. Check out the inset image to see what we mean. Scroll down for Nissan's announcement on Juke and Murano pricing, as well as details on the color studio.

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.