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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

This is Nissan's 2014 Detroit Auto Show concept

During a media event in Los Angeles today, Nissan flashed a few images of a new concept car that will be unveiled at the 2014 Detroit Auto Show in January. According to Shiro Nakamura, senior vice president and chief creative officer of design and brand management at Nissan, this unnamed concept has a "very strong design signature" and shows "[Nissan's] future design direction."
It's certainly quite sleek, this concept, yet specific elements like the front fascia and taillamps are evolutionary steps from what we're seeing on some of Nissan's newest products. Those rear lamps look like sleeker versions of what the Sentra wears, and that grille appears to be a more stylized version of what the next-generation Rogue has been seen sporting.
As for what, exactly, this concept previews, that's still up in the air, though our best guess is that it hints at a Maxima successor. After all, Nissan did confirm to us that a new Maxima is currently in development, and showing this concept in early 2014 lines up with our predictions that the next-generation sedan should arrive in time for the 2015 model year.

Nissan's Ultimate Smart BBQ e-NV200 is crowd-funded fun in Japan

When the weather starts warming up, expect the grills to start heating up. A Japanese company is trying to get a jump on the higher temperatures with a crowdfunding campaign for a Nissan e-NV200 with a full kitchenette and many more bizarre features hidden inside. The company calls it the Ultimate Smart BBQ Vehicle. More than just a rather bizarre video, a crowdfunding site is hosting a project to actually hold parties around Japan with this Nissan. The goal is to raise 1 million yen (about $8,500 at current rates), and it has about 180,000 yen ($1,500), as of this writing. A pledge of at least 30,000 yen ($250) gets you and a friend invited to one of these events. However, if you really need the Ultimate Smart BBQ Vehicle, then 25 million yen ($208,500) buys it outright. This van is designed to be an emissions-free party machine. Sliding out of the rear is a 1,500-watt electric grill complete with a rotisserie, and there's even a sink for washing dishes. A full disposal system even helps with cleanup afterwards. Beyond just a place to do some outdoor cooking, this e-NV200 is outfitted with practically everything necessary to host some festivities. An ultrasonic mosquito barrier should keep the bugs away, and a water mister also helps keep guests cool. When it starts getting dark, there's a smartphone-linked screen on the side to display pictures or movies, and the setup even doubles as a karaoke machine. Likely the weirdest feature, though, is a deployable drone that can take pictures of your shindig. Our Japanese language skills are limited to counting from one to ten and asking what time it is in Tokyo right now, so it's hard to really suss out all the details. But from a Q&A at the bottom of the page (translated by our friends at Google Translate), it appears you have to be a Japanese resident to donate. And the site doesn't take American Express. If anyone knows how to read Japanese and wants to tell us more, please comment below. Because now we're hungry and want some yakitori.