2013 Nissan Sl on 2040-cars

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Nissan Micra gets fresh new look [w/video]

Nissan has given its popular Micra a substantial refresh. Completely revised fascias front and rear join small sheetmetal tweaks for an all-new look, and Nissan says buyers can expect to find a host of new technology indoors. That includes audio USB and AUX-in slots as well as a new audio and touchscreen navigation system with a larger display. Designers have also graced the model - known in some markets as the Nissan March - with a revised center console and new trim indoors. Be still our beating hearts.
Under the hood, a supercharged, direct-injection 1.2-liter gasoline three-cylinder engine continues to produce 97 horsepower, complete with a stop/start system that Nissan says helps make this powertrain one of the most efficient in the world. Buyers can also opt for diesel and non-supercharged engines if they so choose.
While periodically rumored, Nissan has no plans to bring the model to North America, but with sales in 56 nations and assembly in four different countries, the little Micra remains a big deal worldwide. You can check out an official video and press release below for more information.

Nissan IDx future in a coma, prospects dim

The answer, at least for the public, was always a huge "Yes!" when it came to the Nissan IDx Nismo and IDx Freeflow concepts shown off at the Tokyo Motor Show 2013. We were told they were "in the plan" for production if fans got behind them, but that sunk to "increasingly cloudy" plans for production. Two months later we were being told the production version would get less retro styling. But the damning swerve came in January this year, when Nissan said it was shifting priorities to focus on volume offerings. When The Truth About Cars spoke to the VP of product planning for Nissan North America, Pierre Loing, the smothering blanket of reality was thrown over the IDx duo: Nissan has no small, rear-wheel platform to build them on. At least, not one that it could make any money with. The 370Z is built on an architecture too big for the IDx, and sister company Renault only has small front-wheel-drive platforms. The idea of developing a chassis just for the IDx doesn't make any sense, as sales trends for the Scion FR-S and Subaru BRZ should show. Will we see anything of the concepts in production guise, then? Loing said Nissan "may have some room" for a product with retro design cues and said to check back "in a few years" to get a final answer. But really, the answer appears to be, "No."

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.