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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan breaks annual EV sales record with two months to spare

Nissan has sold more pure EVs in the US this year than any other automaker, ever. And there are still two selling months left. Last year, Nissan sold a record 22,610 Leaf electric vehicles in the US. This year, through the end of September, Nissan sold 21,822 Leafs and has been selling more than 2,000 a month for the last seven months (in some cases, over 3,000). Basic math skills make it clear that 2014 would handily beat 2013, so now we get to play the guessing game to figure out by how much. Nissan isn't yet saying what October sales were (the month isn't over yet, and we're expecting the numbers on Monday) but if we look up the general trend for the last quarter of 2013, sales stayed steady (compared to the previous months) in October and November and then shot up in December. Given the overall increase in 2014 versus 2013 (up 36 percent through the end of September), who wants to bet that Nissan will sell more than 30,000 Leafs this year? Anyone? Compare Leaf sales with the other plug-in vehicle that went on sale alongside the Leaf at the end of 2010: the Chevy Volt sold over 23,000 units in 2012 and 2013 but is way down so far this year (14,540 through the end of September). An updated Volt will go on sale in the second half of 2015. Nissan has not disclosed when a new Leaf will go on sale. Nissan has sold over 142,000 first-gen Leafs around the world and over 64,000 in the US. Nissan LEAF sets annual U.S. electric vehicle sales record - again NASHVILLE, Tenn. – With more than two months remaining, Nissan LEAF has shattered the record for the most U.S. electric vehicle sales in a single calendar year, surpassing the previous record of 22,610 that it set in 2013. "With nearly 20 electric cars or plug-in hybrid models on the road today, Nissan LEAF remains at the head of the class, outselling the nearest competitor by 50 percent through September," said Brendan Jones, director, Nissan electric vehicle Sales and Infrastructure. "Since the initial launch in 2010 our primary goal is to bring electric vehicles to the mass market in a practical and fun-to-drive package, and we continue to deliver electric cars to more new buyers than anyone else." LEAF sales in 2014 through September are up more than 36 percent compared to the same period last year. With more than 142,000 LEAF sales globally since launch and more than 64,000 of those in the U.S., Nissan is the global leader in electric vehicles. (Nissan will announce October U.S. sales on Monday, Nov.

Are you the next Nissan Frontier?

A reader of the Phillippine site Autoindustriya.com sent in what appear to be naked spy photos of the pickup that Nissan recently teased first in photo then in video. The shots, one taken from the front and one from the back, have been found on the Nissan Navara Club Thailand forum. The details in the two photos, one from the front and one from the back, match up with the details we can make out from the teaser video, lending credence to the idea that this is indeed the next Nissan Navara, which is essentially the Frontier in overseas markets. Nissan US has reportedly disavowed this as our next Frontier, though; the mysterious photo on Twitter was put there by Nissan Thailand, supposedly the location of these two trucks.
The only other detail submitted with the images is that there's a 2.5-liter turbodiesel under the hood putting out 187 horsepower and 332 pound-feet of torque, running through either a seven-speed automatic transmission or a six-speed manual. The reveal is scheduled for June 11, which is when we should know a lot more about the Navara and how much it is or isn't indicative of what we'll get with the next Frontier, a vehicle we're still not expecting for some time.