2008 Nissan Pathfinder Se Sport Utility 4-door 4.0l on 2040-cars

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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan gives us the business on the art of clay modeling

The team from The Dashboard recently stopped by the Nissan Technical Center in Japan for a look at what exactly goes into creating a full-scale clay model. While automakers have been using clay bucks for decades, designers and engineers are now combining computer renderings and hand-sculpted clay models to determine how a new vehicle will look in our world. Engineers use specially formulated clay kept warm in an oven to bring the body panels to life. They then coat the clay in a thin plastic film to add body color for the final look.
By the time everything is said and done, workers may have hundreds of hours in the model's creation. So, what happens when the company no longer needs the buck? They get scrapped. Someone comes in and dismantles the whole creation. We presume that action is set to the wailing tears of everyone who had a hand in building the model. Check out the video below for a closer look.

Waymo partners with Nissan, Renault on robotaxis outside U.S.

SAN FRANCISCO — Self-driving car pioneer Waymo is teaming up with automakers Renault and Nissan to make its first journey outside the U.S. with a ride-hailing service that will dispatch a fleet of robotaxis in France and Japan. The partnership announced late Wednesday underscores Waymo's ambition to deploy its driverless technology throughout the world in an attempt to revolutionize the way people get around. The Mountain View, California, company can afford to try because it's backed by one of the world's richest companies, Google, which secretly began working on driverless technology a decade ago before spinning off that project into what is now known as Waymo. After launching its ride-hailing service in France and Japan, Waymo intends to explore other European and Asian markets with Renault and Nissan. "This is an ideal opportunity for Waymo to bring our autonomous technology to a global stage," Waymo CEO John Krafcik said. Waymo, Renault and Nissan didn't set a timetable for when their ride-hailing service will launch. They left most other details vague. It seems likely it will still be several years before Waymo will be in a position to pose a serious challenge to Uber, the world's largest ride-hailing service. Although Waymo's self-driving technology is widely considered to be the world's most advanced, it still isn't adept enough to be trusted without a human poised to take control in case something goes awry with the robot. Waymo had hoped to launch a fully autonomous ride-hailing service last year in the Phoenix area, but instead is still keeping human safety drivers in those vehicles more than six months after it rolled out. That service, known as Waymo One, is still only offering rides to a few hundred passengers that previously participated in a test program. Krafcik told the German newspaper Handelsblatt last year that Waymo will likely use a different brand for its ride-hailing services outside the U.S. That could be one reason Waymo is working with France-based Renault and Japan-based Nissan, household names in their home countries. Waymo has previously struck deals with two automakers, Fiat Chrysler and Jaguar, but those involved ordering tens of thousands of vehicles to be equipped with self-driving technology for services in the U.S. So far, Waymo is only using Fiat Chrysler minivans for its Phoenix service. The partnership with Renault and Nissan also involves a long-time alliance they formed with Mitsubishi.