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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

'Taxi of Tomorrow' is finally reality in New York

The Nissan NV200 has had quite a rough ride to becoming New York City's Taxi of Tomorrow. The vans actually went on sale in late 2013, but Nissan's $1 billion deal to be the Big Apple's exclusive cab has faced an ongoing fight with drivers and politicians there. However, the roadblocks have been cleared, and the yellow vans finally became the city's official taxi on September 1. New Yorkers might not notice the change anytime soon, though. According to The New York Times, there are currently about 750 NV200s servicing the city out of 13,000 yellow cabs. The number of vans should rise quickly because up to 3,000 drivers replace their well-worn vehicles each year. Eventually the Taxi of Tomorrow will make up about 80 percent of the fleet, while the rest will be hybrid or wheelchair-accessible models. The challenge against the van largely focused on forcing most drivers into just a single model. At times the court agreed that the monopoly was unfair. The deal was even rendered void at one point. According to The New York Times, it took a decision in June to finally grant permission for the full NV200 agreement. The challenges to the NV200's large-scale adoption aren't over yet, though because the introduction comes at a challenging time for the New York taxi industry. Ridesharing apps, particularly Uber, are luring both riders and some yellow cab drivers to the tech company. While the Taxi of Tomorrow offers amenities like a panoramic sunroof and a cellphone charging, there are reportedly more Uber cars than traditional taxis currently at work in the Big Apple.