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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2016 Nissan GT-R gets 45th Anniversary Gold Edition

The Nissan GT-R is going for the gold again in 2016 after 2012's special Usain Bolt one-off. This time the precious metal paint job is going on just a few more cars to celebrate the 45th anniversary of the original Skyline GT-R. The 45th Anniversary Gold Edition of the GT-R paints the Premium trim of the twin-turbocharged sports coupe a somewhat subdued golden shade called Silica Brass. The VIN plates are in a similar hue, and there's a commemorative plaque on the center console. Nissan spokesperson Dan Passe tells Autoblog that based on projections, the company plans to sell 30 or fewer anniversary editions in the US. The special models carry an extra $1,000 on top of the Premium's starting $101,770, plus a destination charge of $1,595 on all vehicles. Because of the limited numbers, Passe recommends interested customers place an order through dealers soon. The anniversary edition isn't the only thing new to the lineup, though. The Premium and Black Edition models both get an extra five horsepower to push output to 550 hp, but the the Nismo remains unchanged with 600 hp and 481 lb-ft. The Premium trim also now wears 20-spoke forged aluminum wheels from Rays to replace the earlier 10-spoke design. One thing not changing for the GT-R is the pricing, after going north of $100,000 for the 2015 model year. The Black Edition still retails for $111,510 and $149,990 for the Nismo. Related Video: NISSAN ANNOUNCES PRICING FOR 2016 GT-R 16/03/15 from Nissan Pricing remains unchanged for 2016; GT-R Premium and GT-R Black Edition receive five additional horsepower; GT-R Premium adds new 20-spoke wheels NASHVILLE, Tenn. – Nissan today announced pricing for the 2016 Nissan GT-R supercar, which is on sale now at select Nissan dealers in the United States. Prices* for the three 2016 GT-R models remains unchanged from last year, despite several significant enhancements, including: Additional five horsepower for the GT-R Premium and GT-R Black Edition All-new 20-spoke wheels for the GT-R Premium New 45th Anniversary Gold Edition, featuring a special exterior paint color The 45th Anniversary Gold Edition, built off of the GT-R Premium model, commemorates the GT-R's long heritage of world-class high performance. Featuring a special gold paint color, the limited edition model also includes a special gold-tone VIN plate located inside the engine compartment and a special commemorative plaque on the interior center console.

2017 North American Car, Truck, and Utility of the Year entries announced

Over 40 vehicles will compete for the 2017 North American Car, Truck, and Utility of the Year awards. If that name looks a little strange, it's because the competition added a third category. In years past, pickup trucks, crossovers, SUVs, commercial vans, and minivans competed for the same award. That's why there were occasionally weird comparisons, like last year's competition between the Volvo XC90 and Nissan Titan XD. The new format separates pickups and commercial vans into the truck contest and CUVs, SUVs, and minivans into the utility competition. A complete list of eligible vehicles is below, but here are a few highlights. For one, the entire list of entries has a luxurious lean. Of the 43 vehicles, nearly half of them are from premium brands. There are two eligible Bentleys – the Bentayga and Mulsanne – the Rolls-Royce Dawn, Jaguar F-Pace, Audi Q7, and the Mercedes-Benz GLS-, E-, and S-Class Maybach. The performance ranks are lofty, too, with the Audi R8, Acura NSX, Alfa Romeo Giulia, Mercedes SL- and SLC-Class, Porsche 718, and F-150 Raptor. The mainstream entries are just as comprehensive. From the Chrysler Pacifica to the Chevrolet Cruze to the Fiat 124 Spider to the Mitsubishi Mirage, NACTOY has covered an enormous price range with this year's contestants. Of course, these are only the eligible vehicles. They'll need to run through three rounds of judging, starting in September at NACTOY's traditional Hell, MI, test drive. The Canadian and American journalists involved in the judging will announce this year's nine finalists – three in each category – on December 6. Cars Acura NSX Alfa Romeo Giulia Audi A4 Audi R8 Bentley Mulsanne Buick Cascada Buick LaCrosse Cadillac CT6 Chevrolet Bolt Chevrolet Cruze Fiat 124 Genesis G90 Hyundai Elantra Infiniti Q60 Jaguar XE Kia Cadenza Lincoln Continental Mercedes-Benz E-Class sedan Mercedes-Benz S550 Maybach Mercedes-Benz SL-Class Mercedes-Benz SLC-Class Mini Clubman Mitsubishi Mirage/G4 Porsche 718 Boxster and Cayman Rolls-Royce Dawn Toyota Prius Prime Volvo S90 SUVs Audi Q7 Bentley Bentayga Buick Envision Cadillac XT5 Chrysler Pacifica GMC Acadia Infiniti QX30 Kia Sportage Mercedes-Benz GLS-Class Jaguar F-Pace Mazda CX-9 Nissan Armada Trucks Ford F-Series Super Duty pickups Ford F-150 Raptor Honda Ridgeline Nissan Titan half-ton Related Video: Featured Gallery Bentley Bentayga View 23 Photos News Source: Automotive News - sub.