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NRG eVgo ready for 'No Charge to Charge' in Atlanta

That loop of highways circumnavigating the city of Atlanta is about to get some fast chargers. And, for those driving newer Nissan Leaf electric vehicles, some free chargers as well, for the next couple of years. It's the new taste of southern hospitality. NRG Energy, which has been expanding its NRG Evgo fast-charging networks across the country, is now going into the Atlanta metro area. The stations, which can fully charge an electric vehicle in as few as 30 minutes, will be located "along major thoroughfares in retail locations." This makes sense, since Atlanta has emerged as a major plug-in vehicle market this year. Additionally, the "No Charge to Charge" program that NRG eVgo helps administer will apply in NRG eVgo's Atlanta network. That means that Georgians who either buy or lease Leaf EVs will be allowed to charge their cars at the eVgo stations for free for the first two years. Other eVgo programs are up and running in Texas, Phoenix, Nashville, Washington, D.C. and the Pacific Northwest. Last month, the NRG eVgo program took over a proposed fast-charging network in Chicago, where charging-station deployments had stalled. Take a look at the NRG eVgo press release for Atlanta below. NRG eVgo Announces Electric Vehicle Charging Network in Atlanta ATLANTA, December 09, 2014 – NRG eVgo, a subsidiary of NRG Energy, Inc. (NYSE:NRG), is expanding its comprehensive electric vehicle (EV) infrastructure designed to support EV drivers whenever and wherever they choose to charge - at single family or apartment residences, at work, on the road, or even at the airport to the Atlanta metro area. The new network will give Atlanta EV drivers unprecedented access to cutting-edge fast charging technology and bring much-needed EV infrastructure to the region. "We are pleased that NRG has chosen to expand its eVgo charging network in the City of Atlanta," said Mayor Kasim Reed. "Establishing a robust fast-charging network is essential to even broader adoption of electric vehicle use, both here in Atlanta and across the country." Recently, according to IHS Automotive, Atlanta emerged as the second major metropolitan market for EV sales, following San Francisco. Atlanta is geographically large, meaning most people commute to work, and have a need for a sustainable, reliable charging infrastructure.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.