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Nissan withdraws from two races to focus on Le Mans

Nissan is making a huge bet and putting all of its chips on the 24 Hours of Le Mans for the race debut of the GT-R LM Nismo. The team will now skip the World Endurance Championship test at Paul Ricard in France later this month and also won't compete at the first two races of the season at Silverstone and Spa-Francorchamps. The team made the announcement through two tweets (embedded below). "Our main aim for this year was always Le Mans and we have decided to re-focus on that race," Darren Cox, Nissan Motorsport boss, said to Autosport. In the meantime, the company will keep testing the car in the US right up until the big race. The driver lineup and a GT-R Nismo for display will make an appearance at the season-opening round at Silverstone on April 12, though, according to Autosport. This isn't the first setback for the team. The GT-R LM suffered a failure of a "very minor" part during testing in early March at Sebring, and the team didn't have a spare with it. The car had run 68 laps over the preceding two days. The GT-R LM uses a powertrain unlike any other vehicle in its class. A twin-turbocharged V6 has front-mid-engine placement, and it's combined with electric motors making over 700 horsepower. In total, the system generates a claimed output of over 1,250 horsepower. With no competitive racing under its belt before Le Mans, the Nissan is definitely going to be a car to watch in the big event this year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Autoblog Podcast #318

Toyota back on top, Barrett Jackson, Crowdsourcing your Dodge Dart payments, Nissan and Toyota double down on pickups
Episode #318 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Michael Harley talk about Toyota regaining the No. 1 sales crown, getting your friends and family to buy you a Dodge Dart, Barrett-Jackson, and Toyota and Nissan remaining committed to their pickup trucs. We wrap with your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #318: