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Robert Llewellyn fast-charges long-distance Leaf EV drive in UK

A British actor likely best known in his country for his role in the 1980s and 90s comedy series Red Dwarf has just made a pretty good case for driving green automobiles. Last week, Robert Llewellyn has completed an 862-mile round trip between London and Edinburgh in a Nissan Leaf and says he was able to save time by finding enough fast-charging stations the entire way, UK website Excite/Motoring says. Llewellyn, along with co-driver David Peilow, knocked out the London-to-Edinburgh leg in a single day, in part because of the British network of about 150 fast-charging stations. Llewellyn used his Twitter feed to update the general public of the two drivers' progress, noting that the first leg took about 13 hours. The round trip was completed January 26. Nissan can use all the positive publicity in can get, as UK sales of the all-electric vehicle failed to keep pace with the surging rate of demand in the US, where 2013 Leaf sales more than doubled from a year earlier to 22,610 units. In fact, in the UK, Nissan started offering incentives last month, things like free quick charging at Nissan dealerships, the ability to borrow gas-powered Nissans for free and free towing.

Nissan battery breakthrough to double Leaf EV range within a few years

The Tesla Model S might be the headline-grabber of the electric vehicle world, but the Nissan Leaf is the segment's secret star. With over 130,000 sold worldwide since its introduction and record US sales in 2014, the little hatchback has helped its parents at the Renault-Nissan Alliance to sell over 200,000 EVs since 2010. With that much success in the EV business, there's no reason for the automaker to stop now, and according to CEO Carlos Ghosn a huge technological breakthrough is on the way to make plug-ins an attractive choice for more drivers than ever before. In an interview on Japanese TV, Ghosn confirmed that Nissan has a new battery that could allow for over 400 kilometers (249 miles) of range. New batteries could "very soon take the issue of range off of the table." – Jeff Kuhlman Ghosn was tight-lipped on the details of the tech, but Daily Kanban dug deeper. An unnamed Nissan engineer confirmed that the roughly 250-mile range would be for a Leaf-sized vehicle – a massive leap over the hatchback's current EPA-rated max of 84 miles or 124 miles in Europe. The battery reportedly offers twice the capacity, while bringing weight and costs down compared to the present version. "Commercial applications could be no more than one model cycle away," said the anonymous worker, making the innovation sound even more tantalizing. Lending even more credence to this major battery innovation, Nissan spokesperson Jeff Kuhlman told Daily Kanban: "We continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table." Renault-Nissan is betting a huge portion of its chips on the future of battery electric vehicles. The company even tried stuffing a 48-kilowatt hour pack into a Leaf for an event in Spain last year. While not its primary focus, the automaker is hedging its bets slightly by working with Daimler and Ford on fuel cell innovations, as well.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas: