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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

NHTSA releases updated Takata airbag recalled cars list, but it still has errors

Unfortunately, the government's list still contains errors.
The National Highway Traffic Safety Administration has issued an updated list of vehicle models that it's urging owners to repair under the mushrooming Takata airbag inflator recall. The latest version adds vehicles from new automakers like Subaru and Ford that are missing from the original announcement, and it also removes erroneous entries from General Motors, leaving only the 2005 Saab 9-2X (a reskinned Subaru WRX), and the 2003-2005 Pontiac Vibe, a joint project with Toyota.

Nissan built a Skyline that you can almost live in

The Infiniti Q50 is pretty long in the tooth, but parent company Nissan is still trying to keep things interesting. In Japan it's sold as the Nissan Skyline, and a new concept based on the luxury sedan converts it into a space you could actually live in.  The cumbersomely named Nissan Skyline Contemporary Lifestyle Vehicle Concept adds a slew of convenience features that you should never use while driving. When parked, however, they turn your car into a little living room. For example, there's a little smartphone holder that folds out from the steering wheel so you can prop your screen up and watch a movie. If that's too small a viewing surface for you, the center infotainment touchscreen can be removed from its dashboard perch and used as a tablet. And if that's still too small for you, there's a screen mounted in the headliner above the rear seats. How do you watch a screen in that location? Glad you asked. The front seats, headrests, rear bench and passthrough to the trunk all lay flat in one uniform surface sleeping area. When lying down, the screen will be right above your head. And should you get cold, the driver's door panel pops open to reveal a blanket while the cupholder has a heating element to keep a beverage warm. On the flip side, should you get hot, a button on the inside B-pillar activates the air conditioning so you don't even have to sit up to access the climate control. While awake, you can avail yourself of multiple table surfaces located around the cabin. One folds out from the center console like on a business class airplane seat. A detachable sun visor also turns into a table. Then get a little work done by plugging in to either the 100-volt outlet in the passenger side mirror or an on-board portable battery. Obviously you wouldn't want to get your nice jacket wrinkled as you lounge in the car, so the grab handle above the door expands into a hanger wide enough to keep your coat uncreased. Other clever storage options include an umbrella compartment in the door sill, a bin located in the headrest, and a hands-free kick-activated locker below the rear bumper where a diffuser would reside. Perhaps most superfluous of all is a trash receptacle located in the driver's side mirror. You'd still have to empty it when full, but at least smelly garbage would be outside the car. Oh yeah, there's one final viewing surface, the largest of them all.