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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Daimler and Nissan to build luxury cars at new plant in Mexico

A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.

Nissan Skyline Nismo gets a more powerful Z engine

Recent rumors claim the Nissan Skyline will morph into an electric crossover in the coming years. Regardless of whether or not they're true, the company isn't done with the current, gasoline-powered Skyline yet and it launched a limited-edition, Nismo-branded model in Japan. If you're experiencing deja vu, it's likely because the Nissan Skyline is sold as the Infiniti Q50 in the United States. We even get a range-topping, performance-oriented trim level, the 400-horsepower Red Sport 400. The Skyline Nismo goes further, though, by adopting an evolution of the twin-turbocharged, 3.0-liter V6 that powers the Red Sport 400 and the Z coupe. It's rated at 414 horsepower and 404 pound-feet of torque. For context, the Q50 and Z pack 400-horsepower and just 350 pound-feet of torque. The Nismo's engine spins just the rear wheels via a seven-speed automatic transmission, whereas America's Red Sport 400 is available with all-wheel drive. Nissan didn't settle for adding a few horses to the cavalry, slapping a couple of "Nismo" emblems to the body, and calling it a job well done. Its engineers redesigned the Skyline's suspension system, installed fade-resistant brake pads and recalibrated the various vehicle control systems, including the ABS, to deliver a sportier driving experience on and off the track. The brand even went as far as securing the windshield and the rear window with a type of adhesive normally reserved for the GT-R Nismo to improve rigidity without adding weight.  Visual updates are part of the Nismo package as well, including 19-inch Enkei wheels wrapped by tires that are wider than the ones worn by the regular-production model, an old-school "GT" emblem on each fender, and a body kit that includes a front splitter and side skirts. These updates aren't just for show: Nissan notes the redesigned grille opening helps channel additional cooling air to the radiator and the oil cooler. The Nismo treatment also permeates the cabin. The front passengers sit on Recaro sport seats with red inserts, while the driver faces a steering wheel with a red 12-o'clock mark as well as a new-look tachometer with a red ring and a small "Nismo" logo below the needle. Enthusiasts who want an even rarer version of the current-generation Skyline can try their luck at scoring the Nismo Limited.