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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan Leaf sales drop, new Chevy Volt climbs in November

This is probably just how things are going to be from now on. With the second-gen Chevy Volt available in some states and Nissan dragging its heels on getting a true new version of the Leaf onto dealer lots, it's no surprise that plug-in vehicle shoppers are turning to the Volt in a big way. Yes, we know that a pure EV and a PHEV are not the same and that the Volt and the Leaf are quite different cars, but after all of this time tracking the two plug-in sales champions, we feel obliged to continue our monthly look at who's selling how many of what. Here goes. We'll start with the mediocre news. That'd be the Leaf sales, which came in at just 1,054 units last month. That's the lowest monthly sales total for all of 2015 and, in fact, the lowest month of Leaf sales since February 2013. It's also a 60.8 percent drop from November 2014's sales of 2,687. This despite the fact that you can now get a new Leaf with a longer range of 107 miles (vs. 84) for a higher cost. The new Volt (along with the first-gen Volts that are still being sold out there), on the other hand, was up 49 percent, to 1,980 sales. That gave the Volt its best November ever, "on both a total and retail basis," GM says. The Volt beat the Leaf in October, too, and we suspect this is going to be the story until Nissan figures out how to get people excited about a five-year-old model or introduces the second edition. As always, we'll have a fuller wrap-up of US green car sales in our By The Numbers report soon. Green Chevrolet Nissan Electric Hybrid ev sales

Nissan sets 2017 sales record with help from Rogue, Titan, and Armada

Nissan Group said its U.S. sales climbed 1.9 percent in 2017 to an all-time record of more than 1.59 million vehicles sold. Free pizza in the conference rooms in Nashville, right? But a closer look shows the company mirroring overall industry trends, with plenty of declining-popularity cars but also a few aging trucks and SUVs. Taken together, Nissan's trucks, SUVs and crossovers saved the day, selling an all-time high of 765,624 total units, up 15 percent from 2016. That offset a 10.9-percent drop in sales of Nissan's cars, as volume sellers like the Altima and Versa posted steep drops. Also buoying overall results was the Infiniti division, which gained 10 percent from the previous year on the strength of models like the Q60 and QX30. Nissan's record year owes a lot to the Rogue, its compact crossover, which set an annual sales record with 403,465 vehicles, an increase of 22.3 percent. Sales of the Titan, Nissan's full-size pickup, grew an impressive 141.9 percent to 52,924 units, while the Armada, a full-size three-row SUV that was all-new for 2017, also saw a huge jump in sales (154.1 percent) to 35,667. Infiniti, meanwhile, saw overall sales climb 10.9 percent on the strength of huge gains by the Q60 Coupe, which rose 170.8 percent, and the QX30 crossover, which grew almost 524 percent. That being said, Infiniti volume is relatively low. The Q60 Coupe sold a total of 40,444 units and the QX30 14,093 for 2017, while Nissan shifted 40,172 Rogues in December alone. On the car side, the Maxima did well, gaining 7.9 percent to finish at 67,627. Volume-wise, the Sentra dominated, nudging up 1.7 percent to 218,451. But the rest of the lineup mirrored industry trends for the car segment, with steep drops for the Altima (down 17 percent), battery-electric Leaf (-19.8 percent), Versa (-19.2 percent) and Juke (-48.1 percent). Several truck, crossover and SUV models are also not faring so well. The aging Frontier pickup, last updated in 2005, fell 14.5 percent, the Pathfinder slipped by 0.8 percent, the Quest minivan plummeted 55.5 percent and the upscale Murano crossover fell by 11.8 percent. A Nissan spokesman says the Quest is no longer being built for the U.S. market starting with the 2018 model year. Meanwhile, reinforcements are coming. Nissan has said it's planning a new generation of the Frontier, its entry-level pickup, but hasn't clarified when.