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Nissan introduces new Lannia sedan in China [w/videos]

Take a good look at the vehicle you see here, because you may never see it again. That's because it was designed specifically for the Chinese market and is not likely to ever be exported far beyond its borders. It's called the Nissan Lannia, and it's the production version of the Friend-Me concept showcased two years ago in Shanghai and the Lannia concept unveiled in Beijing last year. It's a sedan targeted specifically at trendsetting Chinese buyers in their 20s and 30s, designed and developed locally by Nissan Design China and unveiled at the Shanghai Motor Show. The styling bears many hallmarks of the Japanese automaker's latest design language, particularly up front with its V-shaped grille treatment and sharply shaped headlights. The C-pillar looks signature Nissan as well, but leads to what looks like rather ungainly rear proportions somewhat disguised by dynamic styling elements. Details remain few and far between, but you can bet it packs a small engine driving the front wheels through a continuously variable transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the All-New Nissan Lannia April 20 – Shanghai – Nissan unveiled the all-new Lannia at Auto Shanghai 2015 on Monday, a culmination of vision taking the car from concept to reality. Two years ago in Shanghai, Nissan introduced the Friend-Me Concept, followed by the Lannia Concept in 2014 at the Beijing Motor Show, and Lannia is the tangible expression of the company's commitment to China. Building on Nissan's longstanding success in the sedan market, it's the first product developed and designed for young Chinese generations, especially those in their 20s and 30s, seen as the nation's trendsetters. "Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation," says Titus Liu, Creative Design Manager at Nissan Design China. "They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us." Design and development was led by Nissan Design China, backed by the Nissan Global Design Center. Lannia's styling speaks to rising Chinese who want to set themselves apart as both edgy and sophisticated, resulting in a stylish new look for a sedan that goes against conventions.

Nissan takes over naming rights for Tennessee Titans stadium [UPDATE]

UPDATE: Nissan has released a pair of renderings showing how the stadium could look when the transformation is complete. Check them out in the gallery above. Nissan looms large in Nashville. That's where its North American headquarters are based, and just 25 miles down the road in Smyrna is its massive assembly plant. But it's about to become an even bigger part of the Tennessee metropolis as the Japanese automaker has acquired the naming rights to the stadium where the Tennessee Titans play. The deal, confirmed by Nissan in correspondence with Autoblog this morning, will see the sports complex switch names from LP Field (currently named for building materials firm Lousiana-Pacific Corp.) to Nissan Stadium. The arrangement will be valid for the next 20 years. What's more, the deal will be in place in time for Nissan to introduce its new Titan pickup that shares its name with the football team, despite being built in Mississippi. The contract will also see Nissan become the official automotive partner of the Titans. Aside serving as the NFL team's home, the Nashville stadium also plays host to Tennessee State University football, the Music City Bowl, and numerous other events. Country music fans may be more familiar with the CMA Music Festival, held every year at the stadium and nearby Riverside Park, but we're most looking forward to a Rams-Titans showdown to determine who plays the best ball and makes the best truck. Of course, Nissan isn't the only automaker to have its name on a major sports complex in America. In fact Nissan Stadium won't even be the only NFL stadium named after a car company: Mercedes has the naming rights for the Louisiana Superdome that the New Orleans Saints call home, and the Detroit Lions play at Ford Field. (Sorry to break it to you, but Tiger Stadium had nothing more to do with Sunbeams than New York's Polo Grounds did with little Volkswagens or Philadelphia's Lincoln Financial Field has to do with leasing Town Cars.)

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.