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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Here's how Nissan is quietly getting ready for Leaf 2.0 [UPDATE]

The Nissan Leaf had its best sales month of the year in May, selling 2,104 units. By July that number had come down nearly 50 percent to 1,074 units, and Hybrid Cars reports that Leaf production is on an even steeper decline as the company prepares to roll out the updated 2016 Leaf. In April, Nissan built 2,575 EVs, in May that dropped to 1,569, in June it was just 504. That has pushed the number of Leafs in dealer inventories to a 2015 low of 62 days worth of sales. The trend gave the Chevrolet Volt the upper hand in July sales for the first time in almost two years, even though the Chevy's annual performance is also down for the year. The likely culprits in both cases are customers waiting on the 2016 models to arrive, along with expiring tax credits, a fleet of expired-lease vehicles rolling back onto the market, and declining gas prices. As for the much-rehashed expectations, a Leaf with at least 20 miles more range and perhaps up to 35 miles more range is what customers are anticipating in the fall. Either one of those would be a significant number that justifies not buying right now, and orders for the coming hatchback are being taken in some states. The new Leaf will also get a more conventional style and might also come in a small CUV version. We've asked Nissan for a comment on the declining production numbers, but have not yet heard back. We'll update the post if we get a response. UPDATE: Nissan's Paige Presley told AutoblogGreen, "While I can't comment on future products, I can tell you that we are managing production in line with vehicle demand in the market. With higher sales of Altima and ramping up of Maxima, we have shifted Smyrna's production toward those models. (Additionally, the Smyrna Vehicle Assembly Plant was on its annual summer shutdown for two weeks in June.) The Nissan LEAF continues to be the global leader in EV sales, and we expect EV sales to continue to rise over time with increasing emission regulations, low operating costs, reduced dependence on foreign energy sources, environmental concerns and fulfilling driving experience." Related Video: Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: Hybrid Cars Green Plants/Manufacturing Nissan Car Buying Hatchback Electric

Nissan gets it on with the loud "Karaok-e" van concept

With a minivan, you can pack it with a half dozen friends to shuttle them to a big party. But that involves some boring time in traffic. With the Nissan Townstar Karaok-e you can skip that boring step because the van is the party. That’s the idea behind Nissan's modified Townstar Evalia is a one-off project recently shown in Europe. ItÂ’s an exercise that transforms the van into a mobile karaoke lounge. The bulk of the modifications are in the rear of the van. A 32-inch video monitor for graphics and lyrics is the centerpiece along with the exotic sound system. There are also fancy lights in the ceiling and the cabinetry, and they're synchronized the to the beat of the music. There's no mention in the press release if the van comes with a “donÂ’t dance while driving” warning. This all-electric seven-seat Townstar Evalia—which Nissan rather cosmically claims is intended to inspire “well-being and happiness”—further features a number of apps that allows passengers to show off their vocal chops, record their performances, and share them on social media platforms. The brand hasnÂ’t ignored the exterior, which features a juicy wrap enhanced by a couple of hashtags. The neon-like roof attachment would almost certainly have impressed Donna Summer. The Townstar Evalia in Europe shares close ties with the Renault Kangoo van. It comes in a long wheelbase configuration with options for five or seven seats and is available with either fully electric or gasoline powertrains. Nissan offers no hint that this particular Townstar variant might enter serious production, and we doubt that even a groundswell of interest from the public would get the company to start building them. But we bet there are limo services that might be interested, and certainly some upfitters that could put together something similar. Of course, that's as long as said customer has the will and the means.