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To survive in India, a diminished Nissan bets big on a small SUV

NEW DELHI — By any measure, Nissan has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years, and its sole plant in the country is operating way below capacity. But the amount of money and energy that Nissan — battered by scandal and expecting a record $4.5 billion annual operating loss worldwide — will spend to turn its fortunes around in India will hinge on the sales of one vehicle, its new Magnite compact SUV. The SUV may also determine how much heft Nissan will wield as it and alliance partner Renault thrash out their respective roles in the Indian market. Unveiled this month and due to be launched either late this year or early 2021, the Magnite will be Nissan's first new vehicle in India in two years. It's expected to have a 1.0-liter three-cylinder engine with 72 horsepower, and a turbocharged version of that engine making 100 horsepower. It will have features such as an 8-inch touchscreen, cruise control, and a 360-degree camera. Moreover, it will be just one of three Nissan-branded models in the market after two others were pulled in April when tougher emission rules kicked in. "Magnite will buy Nissan a couple of years to figure out a plan for India and the SUV's success will determine whether it invests more or scales down operations," said one source. A second source called the sport-utility vehicle Nissan's "last hope" to revive the brand in India. Japan's No. 2 automaker has, however, no plans to withdraw from India, where it has invested over $800 million, and discussions about strategy are ongoing, the sources said. They were not authorized to speak to media and declined to be identified. The Datsun brand is likely to be phased out as part of a global overhaul, they added. Nissan's only other models in India are three Datsun cars. Nissan said in a statement to Reuters it is committed to the Indian market and has a well-defined strategy for "a sustainable and profitable business". It declined to comment on sales goals for the Magnite.   Who will lead? Nissan's internal plans call for sales of 1,500 to 2,000 Magnites a month, the first source said — which if realized would exceed the average India monthly sales it achieved last business year with seven models. The SUV will be priced "aggressively," the sources said without elaborating.

Nissan's current Rogue renamed Rogue Select, will live alongside next gen

Despite the fact that an all-new generation of its Rogue crossover goes on sale in November, Nissan will continue to sell the current model alongside its replacement. The existing C-platform-based Rogue, which will be renamed Rogue Select, will start at less than $20,000 when it goes on sale in January 2014. At present, a base 2013 Rogue S prices out slightly higher, from $20,310, but we wouldn't be surprised to see the 2014 Rogue Select come to market with more standard equipment and simplified trim options. It will continue to be built in Kyushu, Japan.
According to Nissan, the unusual move is "to satisfy demand for the popular compact sports utility vehicle, currently second-highest seller in Nissan's lineup, as well as provide customers an additional choice in the segment." It's hard to hard to argue with the numbers: Nissan cites 2012 calendar-year sales of 142,349 Rogue units in the US, with 2013 sales increasing 16 percent through August despite the vehicle's age.
The strategy may also give Nissan the chance to ask for more money for the second-generation model (which is based on a new Common Module Family platform shared with partner Renault) while keeping it clear of residual-value-damaging fleet sales. The new Rogue looks to be both larger and more luxurious, with an available third-row seat, and it should be more economical to produce, as it will be built in Nissan's Smyrna, TN plant.

The greenest cars of 2024: Vehicles that use the least fuel and cost less to operate

All-electric vehicles may make headlines for environmental friendliness and fuel efficiency, but the “greenest” car in America in 2024 has a gasoline engine. According to the American Council for an Energy-Efficient Economy's annual GreenerCars ratings of the most environmentally friendly cars, the latest Toyota Prius Prime SE plug-in hybrid tops the list of greenest cars, although it's something of an anomaly, because battery-electric EVs follow it in spots two to five. Of the top 10 vehicles in the ratings, six are electric and four are hybrids: Rank Make & Model Powertrain Green Score MSRP Estimated Annual Fuel Cost* 1 Toyota Prius Prime SE PHEV 71 $32,975 $529 2 Lexus RZ 300e EV 67 $55,150 $651 3 Mini Cooper SE EV 67 $30,900 $747 4 Nissan Leaf EV 66 $28,140 $741 5 Toyota bZ4X EV 66 $43,070 $689 6 Toyota RAV4 Prime PHEV 64 $43,690 $741 7 Hyundai Elantra Blue Gas Hybrid 64 $26,250 $864 8 Hyundai Kona Electric EV 63 $34,050 $695 9 Toyota Camry LE Gas Hybrid 63 $28,855 $907 10 Kia EV6 EV 63 $43,975 $689 11 Toyota Corolla Gas Hybrid 62 $23,500 $944 12 Hyundai Ioniq 5 EV 62 $41,650 $737 *ACEEE analysis using EIA data of annual cost—from gasoline, electricity, or a combination—of driving 15,000 miles The ACEEE also compiled two other vehicle rankings: the so-called “Greener Choices” and the “Meanest List.” The Greener Choices list includes a variety of high-scoring conventional vehicles, and the Meanest List identifies the worst-performing mass-market models. Finishing first in the “greener” list — which the organization says is about cars “available nationwide with among the lowest environmental impacts” — is the Honda Accord Hybrid. As far as the “worst-performing mass market” vehicle, that dubious distinction goes to the $184,000 Mercedes-Benz AMG G63. “ItÂ’s important for automakers to keep expanding affordable EV options rapidly so that the benefits of EVs are available to drivers across a wider spectrum of incomes as we transition away from cars that burn gasoline,” said Peter Huether, ACEEEÂ’s senior transportation research associate and lead researcher for the GreenerCars rankings. “For drivers whose needs are not met by todayÂ’s charging infrastructure, many efficient and affordable hybrid options are available.” Just over half the cars on the 2024 Greenest List start at under $35,000, including four EVs and three gas hybrids.