2007 Nissan Murano Sl Awd Navigation Rear Camera Fully Loaded Beautiful Great on 2040-cars

Auto blog

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan unveils Altima-based V8 Supercars [w/videos]

Good as it is, when we think about the Nissan Altima, the words "V8" or "supercar" are not in our vernacular, but Nissan Motorsports is looking to change all that. After unveiling the race version of its Altima sedan intended for the Australian V8 Supercars series back in October, the four race teams and their cars were revealed yesterday ahead of a preseason test session this weekend.
Two of the Altima racecars will be sponsored by Jack Daniels while the other two will wear Norton (as in Norton Anti-Virus) black-and-yellow livery. The season officially kicks off on March 1, and we'll get to see the V8-powered Altima on US soil from May 17-19 when the V8 Supercars series hits the new Circuit of the Americas in Austin. Scroll down to watch a couple videos and a press release issued for the team introductions.

Nissan announces limited-edition 2014 GT-R in Midnight Opal

Nissan has unveiled the 2014 GT-R Special Edition. Finished in Midnight Opal paint, the GT-R SE will be limited to just 100 units worldwide, with 50 earmarked for the US.
With sales slated to start this fall, the Special Edition of the 545-horsepower GT-R tacks $6,000 on to the $105,590 price of a GT-R Premium. The hand-applied Midnight Opal paint isn't the only special item, though. Forged RAYS wheels are included in a ten-spoke design that's never before made it to American shores, and there's a dry carbon-fiber rear spoiler, similar in design and appearance to the one found on the GT-R Black and Track Editions. Finally, a gold-plated plaque has been fitted to single out the GT-R Special Edition from the very fast herd.
US sales of the GT-R SE are slated to begin in September. Scroll down for the official press blast.