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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan tries to Sway us with video teaser

Nissan is about to unveil the Sway concept at the 2015 Geneva Motor Show this week, but before it does, it's released this teaser clip to give us a better idea of what to expect. Previewed in a teaser image released last week, the Sway concept is the Japanese automaker's proposal to replace its Micra/March hatchback with something a bit more dynamic. It's said to borrow from the success of the Juke and Qashqai crossovers to give the new European-market Pulsar hatchback a baby brother. It's still a bit early to draw conclusions on the design and its prospects for production, but from what we can tell from this video clip, it looks promising. Watch this space for more. Related Video:

2013 Nissan Juke Nismo is the runabout we've always wanted

The 2013 Nissan Juke Nismo has officially bowed at the 2013 Chicago Auto Show. Wearing a full body kit that serves up 37-percent more downforce than the standard front and rear fascias, the tuned hatchback also comes equipped with larger 18-inch wheels and a lowered suspension. Up front, LED daytime running lights join the festivities as well as contrasting side-view mirror covers and wider fender flares. Inside, buyers can expect to find a new sports steering wheel clad in Alcantara, as well as a set of Nismo seats stitched with red accents.
Nismo also cranked up the power on the Juke's turbocharged direct-injection 1.6-liter four-cylinder engine. The Juke Nismo delivers 197 horsepower and 184 pound-feet of torque, compared to the 188 hp and 177 lb-ft available in stock configuration. Buyers can have the engine with either a six-speed manual transmission or CVT gearbox, and the Juke Nismo can also be had with either all-wheel drive or front-wheel drive. Check out the full press release below for more information.