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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Chinese-designed Nissan Lannia Concept debuts in Beijing

Nissan showed off a stylish new concept car to the assembled crowds of media at the Beijing Motor Show. The Lannia Concept is... well, it's not that easy to describe. It's kind of a sedan, only it looks a bit like a fastback from the rear. But for a twist, it has an ever-so-small rear deck. Regardless of how we'd classify it, it's a seriously sharp piece of styling, thanks to its unique shape and flowing character lines.
If the Lannia's styling appears familiar, it's because we've sort of seen it before. There's more than a little bit of inspiration from the Friend-Me Concept. The Lannia's overall shape is similar to the Friend-Me, while both the front and rear clips look decidedly more production ready. Considering this evolution, we shouldn't rule out a production Lannia in the next few years. And if Nissan's product boss, Andy Palmer is any indication, the new model might not be limited to China.
"It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world," Palmer said in a statement. If Nissan can keep this sharp styling, this could prove a compelling buy in a number of markets.