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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2021 Toyota Camry AWD vs. midsize all-wheel-drive sedans | How they compare on paper

Just as crossovers have become the dominant body style in the car market, the all-wheel drive they frequently feature has become more popular. In fact, all-wheel drive is so popular that automakers are increasingly putting it in traditional cars. The latest car to add driven wheels is the 2021 Toyota Camry. It will offer all-wheel drive on most of its trim levels, though only with the four-cylinder engine. It isn't alone in this market, though. So we've compiled the Camry's specifications, along with those of a couple of its competitors for comparison. For the purposes of this analysis, we're sticking with the AWD veteran 2020 Subaru Legacy equipped with a naturally aspirated 2.5-liter engine and the relative newcomer 2020 Nissan Altima. Both are similar in pricing and power to Camry. We've skipped the turbocharged Legacy and the turbocharged Ford Fusion with all-wheel drive as both have higher base prices and significantly more power. We'll take a look at these three sedans engine output, fuel economy, pricing and space. Below is a chart with all the raw numbers, and below that is more in-depth discussion of the cars. Performance and Fuel Economy These sedans are very closely matched, but one area where a clear winner emerges is in output. The Camry has a solid 21 horsepower and roughly 10 pound-feet of torque over the Subaru and Nissan. This, despite all of the engines having the same displacement. That power should make it quicker than the approximately 50-pound-heavier Subaru, though the Nissan Altima may stay with it thanks to its curb weight being about 100 pounds less than the Toyota. Also worth noting is that only the Toyota offers a traditional automatic transmission, whereas the Subaru and Nissan rely on CVTs. Subaru and Nissan have both dramatically improved their CVTs to the point they're quite unobtrusive, but if you strongly prefer the feel of softly shifting gears, the Toyota is your choice. In our experience, all three of these sedans are pleasant to drive with suspension and handling clearly tuned in favor of comfort over quickness. Fuel economy is close to a dead heat. Toyota hasn't announced official fuel economy numbers for the all-wheel-drive model, but we can estimate that, as with most all-wheel-drive variants, mileage will be slightly lower than normal models. We're betting it will only about 1 mpg worse than front-drive variants. That puts it in the same 29 to 30 mpg overall range as the Subaru and Nissan.

Nissan EV design is diverging in three directions

As the movie awards season kicks into high gear, Nissan design chief Shiro Nakamura appears to be implying that his company's electric-vehicle design prospects are about to go from Philomena into The Wolf of Wall Street territory. Nakamura, speaking with Motor Authority at the Detroit Auto Show last week, allowed that the design of the five-seat Nissan Leaf is fairly conservative and will remain so given that the model continues to be the most practically-minded EV from the company. In the near future, though, Nissan is planning to head in different directions. Specifically, an all-electric sports car and a two-seat commuter vehicle that could come with in-wheel electric motors that will allow the designs to get more radical. How radical? Well, we've heard Nissan may bring the BladeGlider concept (pictured) it unveiled at the Tokyo Motor Show late last year to production. It has a narrow front and wider rear and a 1+2 seating arrangement. Beyond that, Nissan has the two-seat Esflow concept vehicle it showed off in 2011 that could provide some hints, since it's expected that some of the design components from that car will be worked into the upcoming production models.