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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan recalling 2012-14 Frontier pickups over fire risk

Nissan is recalling its Frontier pickup over fire concerns, according to a National Highway Traffic Safety Administration bulletin. A total of 13,535 vehicles are being recalled, all from the 2012 to 2014 model years, built between November 28, 2012 and December 27, 2013.
The NHTSA report states that "in the affected vehicles, a circuit breaker may have been installed incorrectly causing the main wire harness connected to the circuit breaker to face outward, potentially contacting a metal bolt located on the A-pillar." If this happens, it's possible that "the bolt may wear though the wire harness covering, resulting in an electrical short," NHTSA states. In the event of an electric short, a fire may occur.
The official recall will begin in March, where Nissan dealers will inspect the circuit breaker for the correct orientation, and if necessary, repair the vehicles, free of charge. Scroll down for the full NHTSA bulletin.

Next Nissan Rogue flaunts its new look

Remember last April, when Nissan told us it would be launching five new models over the course of 15 months? Well, we've seen the Altima, Pathfinder, Sentra and Versa Note, so that magical fifth model has to be the new Rogue, which our spy photographers recently caught testing. Despite looking like a hodge-podge of black duct tape and garbage bags, we can clearly see that the new Rogue takes a lot of its styling cues from the Hi-Cross concept that Nissan showed at the 2012 Geneva Motor Show. And that's fine - we found that CUV concept to be a decidedly handsome thing, and certainly more attractive than the weird little Rogue that currently roams the streets.
Details surrounding the next Rogue are still very unclear, though our spies suggest that it could be powered by a new 1.2-liter supercharged four-cylinder engine, good for something like 113 horsepower and 140 pound-feet of torque. We'll see about that, since those numbers represent a drastic drop in power versus the current Rogue - to the tune of 57 hp and 35 lb-ft. A diesel engine for other markets is expected to be on offer, and a plug-in hybrid version is also rumored to be in the works, though that won't show up at the vehicle's initial launch.
If Nissan sticks to its plan of showing these five new models in the course of 15 months, that means we should see the Rogue in July. Of course, since things don't always go as planned, it could be many more months before all that camouflage is taken away.