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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

2015 Nissan Micra is your cheapest new car, Canada

Canadians looking for a brand-new car on the cheap, take note. This is the 2015 Nissan Micra, and it will arrive at dealerships this spring boasting a starting price of $9,998 Canadian dollars (circa $9,100 US), well under the $11,898 asked for a 2014 Versa Sedan.
Of course, that ultra-low asking price isn't for a fully loaded model. The Micra will arrive in the Great White North in three trims - S, SV and SR - with the buyer's choice of a five-speed manual or a four-speed automatic. A 109-horsepower, 1.6-liter four-cylinder is the sole engine choice. There will also be a number of accessory options that should allow some personalization for the small cars, with Nissan claiming that things like door handle finishers and mirror caps will be available in five different colors (plus chrome) for under $200.
"At Nissan, we understand the need in Canada for small, urban-friendly cars that are fun to drive and express their driver's personality. With Micra, we're delivering a proven global vehicle at a very attractive price - it's going to make a huge impact on the market," said Christian Meunier, the President of Nissan Canada.

Nissan Friend-Me Concept is cooler than its name

Here is the Nissan Friend-Me, a swoopy - and let us emphasize that word "swoopy" - sedan-with-a-hatchback developed specifically for Chinese youth in their mid-twenties, the ones born in the '80s mainly bereft of siblings due to China's one-child policy. The exterior is meant to be most imposing at night, when Nissan figures these single children will be getting together with their friends. The sheetmetal looks like it was shaped by waves, and the details like lighting and vent openings could have been penned on Krypton.
The real show is inside, where peers are made equal and can interact with one another via the "oracle stone." The concept is that instead of a driver and three passengers, everyone gets access to the same information and the ability to alter the ambiance of the car - dash readouts are provided for all of the occupants, and anyone can move content from their phones to the in-car screens to be shared throughout. As Nissan says, it's the end of anyone being a "music dictator."
Designed by Nissan Design China for a specific market-within-a-market estimated to contain 240 million potential buyers, Nissan says the wishes of these customers and the ideas in this car could shape automotive offerings for decades to come. So read all about it in the press release below and take some long virtual looks in the galleries of high-res photos.