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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan announces 5-year/100,000-mile bumper-to-bumper warranty for commercial vehicles

Nissan is a relative new-kid when it comes to the commercial van market in the US, with its commercial vehicles division only introducing the first NV vans in February 2011. But Nissan isn't letting its newcomer status keep it from challenging the established players in the segment. The company's latest shot over competitors' bows is announcing that, starting for the 2014 model year, its NV Cargo, NV Passenger and NV200 Compact Cargo vans carry a best-in-class, five-year/100,000-mile bumper-to-bumper warranty. Their powertrain coverage also gets a 40,000-mile increase to five years/100,000 miles.
The new warranty is a huge leap over adversaries in the segment and should lure in some buyers looking for a longer term of coverage. The Mercedes-Benz Sprinter, Ram ProMaster, Ford Transit and Transit Connect all carry a three-year/36,000-mile bumper-to-bumper warranty. The Fords offer five years and 60,000 miles of powertrain coverage, while all of the others increase that to 100,000 miles. Until this announcement, Nissan had the standard thee years of coverage, as well.
The Japanese automaker is clearly hungry to grab a bigger piece of the commercial van pie. Its heavy-duty NV vans have a relatively small 5.3 percent market share in their segment as of May 2014, according to the company's figures, but the NV200 is doing better with a 19.4 percent share. The division as a whole is on the upswing, though, with sales up 88 percent so far in 2014. With just a few years under its belt, Nissan Commercial Vehicles seems unafraid to challenge the status quo in the segment. Let's see how buyers respond. Scroll down to read the full announcement about the new warranty.

2015 Nissan Juke keeps its funky

The Nissan Juke is one of the most polarizing vehicles on the road today, but that doesn't mean it hasn't been a sales success, especially in Europe. Nissan is giving the the CUV its first styling refresh at the Geneva Motor Show. While the design changes will almost certainly be universal, the mechanical changes are still somewhat of a mystery for the US market. Nissan makes it clear in its press release below that it covers only the European model, and details about the North American model are coming later.
The exterior changes put a focus on making the Juke look a bit more angular and sporty. The lights on the fenders are now formed into a jagged point and somewhat echo the boomerang-shaped taillights. It also features Nissan's new, thicker V-shaped chrome grille. The door mirrors receive LED turn signals, and the lower portion of the rear receives a simulated mesh grille to look more aggressive. Other than some new color schemes, the interior is basically unchanged. However, the luggage area has been reshaped to increase storage capacity by 40 percent to 12.5 cubic feet (354 liters).
European buyers are getting a new 1.2-liter DIG-T turbocharged engine with 113 horsepower (115PS) and 140 pound-feet of torque (190Nm), and the 1.6 DIG-T also gets an increased compression ratio to produce 188 hp and is offered with either a six-speed manual or Nissan's Xtronic CVT. The all-wheel-drive system has also been upgraded with a torque vectoring system.