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Auto blog
Nissan will reduce its presence in Europe as part of turnaround plan
Sun, Jan 3 2021TOKYO — Nissan is planning to further reduce its presence in Europe and outsource the sales and manufacturing of its cars to alliance partner Renault, the daily Yomiuri newspaper reported on Friday. As part of its global turnaround plan, which is reversing a rapid expansion led by the ousted former chairman, Carlos Ghosn, Nissan will cut its distribution channels in thirty countries, mainly in East Europe. It is also planning to close its Avila plant in Spain and convert it into a warehouse, the report said. The report didn't provide details of the scale of the outsourcing. Calls to Nissan's public relations office went unanswered on Friday, a public holiday in Japan. The Japanese motor company is currently moving its operations away from Europe and shifting its focus to China, the United States, and Japan. Nissan, which expects to post a record operating loss of 340 billion yen ($3.25 billion) in the year to March 31, is cutting production capacity and model numbers by a fifth and aims to slash operating expenses by 300 billion yen over three years. The company's three-way alliance with Renault and Mitsubishi Motor was plunged into uncertainty in 2018, when Ghosn was arrested on financial misconduct charges, which he denies. He later fled Japan while being monitored by law enforcement and awaiting trial at his residence.
Infiniti rolls out new badge, brand experience — even a brand scent
Thu, Jun 22 2023Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn. The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival. "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets. A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be. Infiniti's new look rolls out today across its digital spaces.
Recharge Wrap-up: Tesla Model S in landslide, Plug'n Drive wants EVs
Mon, Oct 26 2015A woman and child survived a landslide in a Tesla Model S. The front of the car was severely damaged with the hood and front fascia badly crumpled. The rear hatch window glass caved in, but while the windshield was cracked, the safety glass held together. While in another vehicle, the occupants could have been crushed by the tree that landed on the car, the cabin structure of the Model S mostly withstood the pressure, saving the humans inside. It's not the typical situation most people think of when considering car safety, but it is a dramatic example of the protection the Model S offers. Read more and see the aftermath at Green Car Reports. The Renault-Nissan Alliance will provide 200 battery electric vehicles for the United Nation's COP21 climate conference in Paris. Together the cars will drive a combined 400,000 kilometers (about 248,550 miles) emissions-free. The cars - a fleet of Renault Zoes, Nissan Leafs and Nissan e-NV200s - will be used as shuttles for the conference attendees. The Alliance will set up a network of 90 chargers for the event, powered by low-carbon electricity. The residual emissions will be offset through a UN carbon offsetting program. Read more from Nissan, or at Green Car Congress. At the Queen's Park Electric Vehicle Day this week, the non-profit group Plug'n Drive called for Ontario to emphasize vehicle electrification. The group says that adding electric power to more cars, "can make a significant contribution to GHG emission reductions in Ontario, while at the same time benefitting the Ontario economy." GHG are, of course, greenhouse gases. According to the group, there are currently more than 12,140 EVs in Canada. Read more in the press release below. Plug'n Drive advocates for electrification of transportation as a key plank of Ontario's climate change action strategy First ever Electric Vehicle Day at Queen's Park demonstrates the benefits of electric vehicles TORONTO, ON, Oct. 26, 2015 /CNW/ - Plug'n Drive is hosting the first ever Queen's Park Electric Vehicle Day today at 11:00 a.m., providing MPPs from all parties, Ministers, public servants, stakeholders and the public the opportunity to test drive electric cars at all price points and to learn about the environmental and economic benefits of switching from gas to electric.







































