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2016 Nissan Titan XD arrives with diesel V8 power

Feels like this one's been coming soon (or is that #CumminsSoon?), forever. Over a decade since the Nissan Titan launched, the Japanese fullsize pickup has finally been given a full redesign, and it looks to be a worthy – and interesting – competitor in the light-duty pickup class. First and foremost, the truck debuting here in Detroit is the Titan XD – it's not a trim level, but a totally different version of the standard Titan, despite looking the same. The best way to explain the difference is that if the Titan competes with a Silverado 1500, the XD competes with something a step higher, but not a full 2500. Think of it as a Silverado 2000 or something – a step between light and heavy duty. Nissan truly thinks there's a white space in this pickup segment. The company isn't ready to release details on the standard Titan just yet, and the XD with the diesel engine will be the first version to come to market. The diesel in question is the long-awaited 5.0-liter V8 from Cummins, producing 310 horsepower and 555 pound-feet of torque, mated to a six-speed automatic transmission. When properly equipped, the Titan XD can tow up to 12,000 pounds, and has a payload capacity of 2,000 pounds. Nissan has confirmed that gasoline V6 and V8 options will be available on both Titan and Titan XD models, but has not released any details at this time. The 5.0-liter Cummins turbodiesel V8 will only be offered on the XD. Nissan is upgrading its Around View Monitor with features to aid with towing, too. Shown here as a Crew Cab, the Titan will be offered in King Cab and Single Cab configurations, as well, with three bed lengths (a 6.5-foot bed is seen here). Nissan has also told us that a lower-grade work truck will be available, as well. As the models roll out, the Titan and Titan XD will be offered in several trims, including a rugged-looking Pro-4X model and a new, top-of-the-line Platinum Reserve. All except the Pro-4X can be had with two- or four-wheel drive. Speaking of looks, we have to say, this is a pretty nice looking truck. Its appearance is fresh and modern, if awfully reminiscent of other trucks in the segment (hard to offer a unique design with that shape, of course). Up front, there are premium elements like available LED headlamps with LED running lamps, and out back, those same modern bulbs are used for the taillamps.

Nissan shows off Le Mans Prototype, says it's world's fastest electric racer [w/video]

Nissan has announced plans and details around its upcoming all-electric racing car, the ZEOD RC. The Zero Emission On Demand Racing car is said to be capable of a top speed in excess of 300 kilometers per hour (186.4 miles per hour), is shaped a bit like the closed-cockpit version of the DeltaWing (albeit, to our eyes, better looking) and will make its debut in 2014 at the 24 Hours of Le Mans. This weekend, visitors to the race will have the opportunity to view the prototype near the Circuit de la Sarthe.
Nissan's ZEOD RC has been invited by Le Mans organizers to compete as the Garage 56 entry in next year's race; that's essentially a spot on the grid held for vehicles with new and/or cutting edge technology.
Short of announcing a partnership with Michelin to develop tires for the EV racecar, however, Nissan is mum on any kind of battery or motor specification for the ZEOD. The press release (below) offers a sense that the Nissan and Nismo teams have still got a lot of work to do before the 2014 race. Ben Bowlby, designer of the ZEOD RC, says "We have many options to consider and test. The test program is part of a longer term goal of developing a system and a set of rules for this type of technology in partnership with the ACO that would be best suited to competing at the highest level of this sport."

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.